Product Marketing (Power Module)

Key Responsibilities

• Develop training materials and product documentation to support new product launches and portfolio updates

• Work with sales and FAEs to promote power module solutions aligned with customer applications

• Analyse product cost, pricing, and margin structures; define competitive pricing strategies

• Support new product introduction (NPI) processes, including NPBA documentation and cross-team reviews

• Act as a technical and commercial point of contact for customer inquiries related to product data and positioning

• Collaborate with R&D and product engineering teams to define product roadmaps and field strategies

• Conduct global competitive and market analysis to support new product planning

• Create marketing collateral such as product catalogues, comparison tables, and sales tools

• Coordinate across regions to ensure consistent product messaging and positioning

Qualifications

• 3+ years of experience in Product Engineering or Field Application Engineering within the electronics industry

• Solid understanding of power module products and related applications

• Experience in competitive analysis, pricing evaluation,