Digital Marketing Manager

A leading FMCG company seeks a Digital Marketing Manager in Taiwan to drive e-commerce growth and digital transformation, enhancing brand performance and customer engagement across multiple channels.

Key responsibilities:

• Lead integrated e-commerce, paid media, and digital marketing strategies that accelerate online growth and advance commercial objectives
• Drive digital marketing performance by optimising media investment, conversion, ROI, and channel profitability through data-driven decision-making
• Own the e-commerce portfolio and product strategy, identifying channel-exclusive offerings and go-to-market opportunities that increase customer engagement and revenue
• Shape commercial strategy by developing e-commerce business plans informed by market trends, consumer insights, and performance analytics
• Influence cross-functional teams across Brand, Sales, Operations, IT, and external agencies to deliver seamless omnichannel campaigns and exceptional customer experiences
• Champion digital marketing excellence by overseeing budgets, ensuring regulatory compliance, and introducing innovative solutions that strengthen competitive advantage

Candidate profile:

• Proven experience in e-commerce, digital marketing, performance marketing, or commercial planning within a consumer-facing business
• Expertise in paid media, content optimisation, e-commerce, and digital analytics to drive growth and commercial performance
• Experience managing product portfolios, new product launches, and budgets or P&L in a commercial environment
• Strong commercial acumen, analytical thinking, and stakeholder management across cross-functional teams
• Business proficiency in Mandarin and English, with excellent communication and presentation skills

About this company:

A leading multinational organisation offers the opportunity to drive digital innovation and commercial growth within a collaborative, high-performing environment. You'll enjoy strong career development, cross-functional exposure, and the chance to shape impactful strategies in a business committed to continuous growth.

Keywords: Digital Marketing Manager, E-commerce Marketing, Consumer Goods, Performance Marketing, Paid Media

What’s next:

Drive the future of digital commerce by leading high-impact marketing strategies that accelerate growth and deliver measurable business results. Apply now!