Brand Manager (Contractor)

A leading beverage manufacturing organisation seeks a Brand Manager (Contractor) in Taiwan to shape beverage brands, drive marketing strategy, and accelerate portfolio growth.

Key responsibilities:

• Lead annual marketing plans and brand P&L for American whiskey and premium beer, driving growth and optimising A&P investment
• Leverage market data, consumer insights and cultural trends to identify growth opportunities among younger legal-drinking-age consumers
• Shape strategies that recruit beer drinkers into highball experiences and strengthen premium beer positioning across key consumption occasions
• Lead integrated campaigns across ATL, BTL, digital, PR, social, events and on-trade activations, partnering with agencies and cross-functional teams
• Drive portfolio initiatives and launches with regional teams, translating brand strategy into impactful go-to-market execution and continuous improvement

Candidate profile:

• Bachelor’s degree or above in Marketing, Business Administration, Communications or a related discipline
• 3+ years’ experience in brand marketing or project management, ideally within FMCG, beverage or alcohol sectors
• Experience in ATL/BTL advertising, PR, digital campaigns, events, consumer activations and on-trade marketing
• Strong project management, communication and collaboration skills, with good written and spoken English; Japanese is an advantage
• Curious, energetic and adaptable, with an interest in highball culture, premiumisation and engaging younger legal-drinking-age consumers

About this company:

A well-established beverage organisation in Taiwan is recognised for its collaborative culture, commitment to innovation, and strong portfolio of premium brands. It offers a supportive, development-focused environment where employees are encouraged to share ideas, engage with the market, and contribute to the growth of leading brands.

Keywords: Brand Marketing, FMCG, Beverage Marketing, Brand Management, Integrated Marketing Communications

What’s next:

Shape the future of premium beverage brands and drive growth across Taiwan’s dynamic market. Apply now!