Senior Product Manager, Beauty

An FMCG company seeks a Senior Product Manager in Taiwan to lead category strategy, IMC campaigns, and end-to-end execution to drive growth and regional collaboration.

Key responsibilities:

As Senior Product Manager, you will develop brand strategy, lead IMC campaigns, and drive consumer growth in medical aesthetics through data-driven insights and cross-functional execution.

• Category Strategy & Growth: Define and implement category vision, translating consumer and market insights into growth plans while partnering with regional/global teams to adapt strategies locally
• IMC Campaign Leadership: Lead 360° IMC (Integrated Marketing Campaigns) campaigns connecting medical science with consumer aspirations, integrating professional advocacy and consumer storytelling across digital, PR, social, and events
• Cross-Functional Collaboration: Work with Medical Marketing, E-Commerce, Training, and Sales to ensure seamless execution and align IMC campaigns with both brand equity and commercial goals
• Execution & Business Management: Manage end-to-end campaign execution, lead agencies, optimise ROI, and track KPIs to deliver actionable insights and business results

Candidate profile:

To excel in this role, you bring experience in beauty, skincare, or healthcare, with proven success in brand building, consumer campaigns, and driving commercial growth.

• 7+ years’ experience in product management or consumer marketing within beauty, skincare, healthcare, or FMCG
• Proven track record in brand/category building and leading successful consumer campaigns
• Strong blend of creativity, business acumen, and ROI-driven decision-making
• Hands-on, agile executor with strong analytical skills and storytelling ability
• Effective cross-functional collaborator (Medical, E-Commerce, Training, Sales); Bachelor’s degree or above with fluency in English
• Key competencies:
  • Brand & Category Building
  • IMC Creation & Leadership
  • Business Acumen & ROI Focus
  • Hands-on Execution
  • Creativity & Storytelling
  • Entrepreneurial Ownership & Resource Optimisation
  • Cross-Functional Collaboration

About the company:

A global beauty and personal care organisation with a strong presence across international markets is recognised for its innovation, brand strength, and consistent market leadership. It offers a collaborative environment focused on growth, sustainability, and developing talent for the future.

Keywords: product management, integrated marketing campaigns, consumer growth, category strategy, FMCG

What’s next:

Join a FMCG leader to drive brand growth, innovation, and impactful marketing in a future-focused environment. Apply now!