Brand Manager, Alcohol & Luxury - 1 year contract

An established global player in the luxury beverages sector is seeking a Brand Manager to drive strategic brand development, creative campaigns, and cross-functional collaboration.

This 1 year contract opportunity offers flexible working, strong benefits, and an engaging environment for professionals passionate about premium consumer brands.

Key responsibilities:

As Brand Manager – Alcohol and Luxury (1 Year Contract), you will play a pivotal role in shaping how iconic spirit brands are perceived in Taiwan’s competitive marketplace.

• Collaborate with the Senior Marketing Manager to localise global brand strategies for the Taiwan market
• Manage end-to-end marketing initiatives, ensuring timely delivery within budget and alignment with brand standards
• Conduct competitor and market analysis, maintaining intelligence to support strategic decisions and brand positioning
• Drive consumer-centric activations that enhance brand desirability and engagement across ATL/BTL channels
• Monitor key performance indicators (KPIs) such as sales trends and campaign effectiveness to inform future strategies
• Oversee agency relationships, including briefings, quality control, and evaluations to optimise ROI
• Collaborate cross-functionally with internal and regional stakeholders to execute initiatives and support business objectives

Candidate profile:

To excel in this role, you will bring proven expertise in managing premium or luxury brands, coupled with strong analytical skills and cross-functional collaboration experience.

• Bachelor’s degree in Marketing, Business, or related discipline; MBA preferred
• At least 5 years of experience in brand marketing or product management
• Strong knowledge of brand and trade marketing, with exposure to product launches and agency management preferred
• Strong analytical skills with a data-driven mindset for monitoring KPIs and providing actionable insights
• Excellent communication skills in English and Chinese, with the ability to manage cross-functional and external stakeholder relationships
• Experience managing product launches and collaborating with media, creative, PR, event agencies, and design partners
• Proactive, collaborative, and self-motivated professional with a positive attitude and strong learning agility

About the company:

A global leader in the premium spirits industry, this organisation is recognised for its portfolio of luxury brands, strong heritage, and commitment to craftsmanship. It stands out through its focus on brand building, innovation, and responsible growth, while offering a collaborative culture and strong regional market presence that supports both commercial excellence and long-term brand equity.

Keywords: branding, marketing, luxury, strategy, analytics, campaigns

What's next:

If you’re inspired by the prospect of shaping luxury spirit brands, apply now!