Brand General Manager, Retail

A leading Retail brand is seeking a Brand General Manager in Taipei to drive retail and omnichannel growth.

You will turn brand strategy into sales results, owning revenue, pricing, promotions, assortment, and marketing execution. The company offers a collaborative, inclusive culture, supports career development, and provides flexible working arrangements for strong work–life balance.

Key responsibilities:

• Take full ownership of delivering brand sales targets, driving revenue growth, and achieving margin objectives through effective commercial strategies
• Analyse sales performance data, customer insights, and market trends to develop actionable plans that enhance overall business outcomes
• Develop and execute comprehensive pricing, promotional, and trade strategies aimed at maximising sell-through across all channels
• Translate overarching brand strategy into commercially effective marketing initiatives and retail executions that resonate with customers
• Lead seasonal planning and campaign management efforts designed to increase store traffic, conversion rates, and average basket size
• Ensure robust in-store and online brand representation by partnering closely with Retail Operations and E-commerce teams for seamless execution
• Collaborate with Buying and Merchandising teams on product assortment decisions, range planning, and lifecycle management to optimise SKU performance
• Support new product launches by setting clear sales targets and developing detailed execution plans that drive successful market entry
• Manage underperforming products proactively by implementing targeted interventions based on performance analysis
• Lead sales-focused marketing campaigns—including digital activations, CRM initiatives, in-store events, and promotions—while managing budgets for maximum ROI

Candidate profile:

• Demonstrated ability to drive commercial outcomes through collaborative teamwork across diverse functions including Sales, Trade Marketing, Merchandising, Retail Operations and E-commerce
• Proven track record of delivering sustained sales growth via strategic brand management initiatives within retail industry
• Deep understanding of retail KPIs such as sell-through rates, gross margin optimisation, conversion metrics, stock turn efficiency, and campaign-driven sales uplift
• Advanced analytical skills enabling you to interpret complex data sets for forecasting purposes as well as post-campaign reviews
• Exceptional stakeholder management capabilities with a focus on building dependable relationships that facilitate aligned execution of business priorities
• Experience designing and executing pricing strategies alongside promotional activities tailored for both physical stores and online channels
• Ability to lead cross-functional teams in planning seasonal campaigns that drive customer engagement while increasing average basket size
• Expertise in product assortment planning including lifecycle management of SKUs to maximise profitability while addressing underperformance swiftly
• Bachelor’s degree in Marketing, Business Administration or related discipline coupled with 5–8 years’ experience in consumer brands or retail sectors
• Commitment to continuous learning demonstrated by participation in training programmes aimed at enhancing industry knowledge

What's next:

Step into a key leadership role in Taipei; drive omnichannel growth and shape the future of a leading retail brand as its next Brand General Manager.