Trade Marketing Manager

A leading manufacturing organisation seeks a Trade Marketing Manager in Taiwan to drive channel strategies, optimise trade investments, and accelerate retail growth.

Key responsibilities:

• Develop channel-specific trade marketing strategies aligned with brand guidelines and business growth objectives
• Lead promotional calendars, POSM initiatives, and shopper activations to maximise engagement and retail revenue
• Own trade marketing budgets, promotional evaluations, and ROI optimisation across priority retail channels
• Partner with Brand, Sales, Supply Chain, Field Operations, and retailers to drive product launches and category growth
• Translate consumer and retail insights into actionable channel plans that strengthen execution and deliver measurable results

Candidate profile:

• Proven experience in shopper marketing, trade marketing, and category management within retail environments
• Strong proficiency in trade spend management, promotional evaluation, POSM, planograms, and channel activation
• Experience collaborating across Brand, Sales, Supply Chain, Field Operations, and external retail partners
• Strong project management, stakeholder communication, data analysis, and consumer insight translation skills
• Detail-oriented, adaptable, collaborative, and committed to continuous learning and business growth

About this company:

This well-established manufacturing organisation is renowned for its dedication to producing high-quality products that improve everyday experiences for consumers. The company cultivates a collaborative workplace environment that emphasizes growth, innovation, and continuous development, ensuring both product excellence and employee success.

Keywords: Trade Marketing, Shopper Marketing, Category Management, Retail Marketing, Channel Strategy

What’s next:

Turn shopper insights into retail growth and shape the future of trade marketing. Apply now!