Trade Marketing Manager, Retail - with Leadership

A leading global beauty brand seeks a Trade Marketing Manager (Retail) to lead retail trade activation, strengthen brand visibility, and drive commercial growth across Taiwan's department stores.

Key responsibilities:

• Lead trade marketing strategy for department store channels, delivering high-impact promotions, seasonal activations, pre-sales campaigns, and customer events that drive brand visibility and sales
• Own strategic retail partnerships by collaborating with department store buyers, merchants, and cross-functional teams to execute successful campaigns and key promotional events
• Drive commercial growth by developing proposals for major sales campaigns, analysing market and competitor trends, and recommending strategies to maximise performance and profitability
• Oversee demand planning and inventory by managing product forecasting and stock allocation, ensuring optimal availability while minimising excess inventory across trade activations
• Enhance campaign performance by tracking sales, ROI, and growth metrics, using insights to optimise future initiatives and support innovative retail activations, including pop-ups and exclusive launches

Candidate profile:

• 5–8 years’ trade or channel marketing experience within the beauty, retail, or FMCG industry, with hands-on expertise in department store promotions, events, and retail ecosystems
• Proven success driving retail trade activations, partnering with department store buyers and merchants to deliver high-impact in-store campaigns during key commercial periods
• Experience managing forecasting and inventory planning in a fast-paced, cross-functional retail environment, ensuring seamless campaign execution and product availability
• Strong analytical, communication, negotiation, and stakeholder management skills, with the ability to interpret sales and market data, influence decisions, and present recommendations in English (local language proficiency required)
• Bachelor’s degree in Marketing, Business, Retail Management, or a related field, with proficiency in MS Excel and PowerPoint, plus a strategic, detail-oriented, and results-driven approach

About the company:

A leading global beauty company is recognised for its premium brands and strong retail presence. Join a collaborative, growth-focused environment where you can drive commercial success and make a meaningful impact.

Keywords: trade marketing manager, retail marketing, department store marketing, beauty industry, FMCG marketing

What’s next:

Shape the future of retail marketing and bring iconic beauty brands to life. Apply now!