Channel Lead, Omni-Channel

A leading FMCG organisation seeks an Omni Channel Lead in Taiwan to integrate retail and e-commerce strategies, driving channel synergy, revenue growth, and market share.

Key responsibilities:

• Define and lead an integrated O2O commercial strategy across Traditional Retail, Modern Trade, and E-Commerce to maximise revenue, customer lifetime value, and market share
• Own and align pricing, promotional calendars, and product assortment across channels to minimise cannibalisation and deliver a seamless shopper journey
• Leverage and translate unified retail, digital, traffic, conversion, off-take, and CRM data into actionable commercial insights
• Lead demand forecasting and performance optimisation to improve cross-channel conversion, trade investment efficiency, and commercial returns
• Drive cross-functional alignment across channel teams and stakeholders to strengthen channel synergy and resolve commercial conflicts
• Shape and steer channel performance strategies to accelerate growth, strengthen brand presence, and enhance the overall customer experience

Candidate profile:

• Senior-level experience across Omni-Channel, O2O, Traditional Retail, Modern Trade, and E-Commerce
• Deep understanding of integrated retail and digital ecosystems, with a strong focus on seamless customer journeys
• Proven experience working across E-Commerce, Sales, Trade Marketing, Supply Chain, and IT in complex, multi-channel environments
• Strong commercial acumen across pricing strategy, portfolio management, trade spend, partner negotiations, and gross margin optimisation
• Demonstrated ability to lead cross-functional teams and translate complex data into actionable commercial strategies that drive sustainable growth

About this company:

A leading FMCG organisation in Taiwan with a strong portfolio of consumer brands and a growing market presence. Join a collaborative, forward-looking environment focused on innovation, talent development, and sustainable growth.

Keywords: Omni-Channel Strategy, E-Commerce, Modern Trade, O2O (Online-to-Offline), Commercial Strategy

What’s next:

Lead omnichannel strategy across retail and e-commerce to unlock growth, optimise performance, and strengthen market share. Apply now!