EC Performance Marketing Leader

An electronics manufacturing organisation seeks an EC Performance Marketing Leader in Taiwan to drive digital marketing strategy, optimise customer journeys, and accelerate e-commerce growth.

Key responsibilities:

As EC Performance Marketing Leader, you will lead digital marketing strategy across direct-to-consumer and external e-commerce platforms, driving revenue growth, marketing efficiency, customer engagement, and team development.

• Lead Performance Marketing across direct-to-consumer and external e-commerce platforms, achieving departmental revenue targets through collaborative planning
• Manage digital advertising budgets across product categories to maximise ROAS and ROI, and ensure timely product launches and high-quality content on the official online store
• Partner with global headquarters and regional teams to implement marketing strategies, develop localised eCRM, membership engagement and remarketing initiatives, and optimise resource allocation with Product Marketing Communications, Product Managers and E-commerce Sales teams
• Drive cross-functional digital innovation projects and collaborate with web development teams to enhance online store functionality, optimise customer journeys and improve platform experience
• Analyse digital marketing performance across channels, providing actionable insights and recommendations to senior management and relevant business teams to support strategic decision-making
• Coach and develop OBS Marketing and E-commerce Marketing teams in digital advertising, creative planning and external agency management, while improving operational efficiency through streamlined cross-team workflows and standard operating procedures (SOPs)

Candidate profile:

• Proven experience leading performance marketing teams within e-commerce or retail environments
• Expertise in managing digital advertising budgets across multiple product categories, maximising ROAS and ROI through effective resource allocation
• Experience managing official online store content and product launches, collaborating with web development teams to enhance platform functionality and customer journeys
• Ability to work with global headquarters, regional teams, Product Marketing Communications, Product Managers and E-commerce Sales teams to implement global strategies and localised eCRM and membership engagement initiatives
• Strong skills in digital performance analysis, actionable insights, cross-functional digital innovation projects and strategic decision-making to support business growth
• Proven ability to coach teams in digital advertising, creative planning and agency management, while improving operational efficiency through streamlined workflows and SOPs

About this company:

This electronics manufacturing organisation focuses on business growth and continuous improvement across its operations. It offers a collaborative working environment with supportive leadership and opportunities for learning, professional development, and long-term career growth.

Keywords: Performance Marketing, Digital Marketing, E-commerce, ROAS/ROI Optimisation, Customer Engagement

What’s next:

Lead digital innovation, elevate customer engagement, and drive e-commerce growth through impactful marketing strategies. Apply now!