Senior Specialist, Digital & CRM

An established FMCG organisation seeks a Senior Specialist, Digital and CRM in Taiwan to turn consumer insights into targeted digital campaigns and personalised membership experiences.

For digital marketing professionals looking to combine creative execution, data-driven decision-making, and customer engagement, this opportunity offers the scope to plan campaigns, optimise media performance, and improve marketing effectiveness.

Key responsibilities:

• Plan and execute digital marketing projects, including strategy development, content production, and performance tracking to support brand objectives
• Plan media advertising campaigns and select suitable channels to achieve effective audience reach and exposure
• Develop and promote member communication programmes, using the LINE membership system to support targeted engagement and membership management
• Monitor digital marketing performance, analyse market trends and consumer needs, and propose improvements to brand positioning and member services
• Assist with agency management, maintain regular communication, and support collaborative relationships to ensure smooth project execution
• Coordinate internal and external resources to support cross-functional collaboration and the achievement of performance targets
• Prepare campaign performance reports, recommend improvement plans, and coordinate project activities to ensure timely delivery and quality standards

Candidate profile:

• Experience in digital marketing, CRM, digital advertising, or integrated marketing campaign management
• Understanding of media planning, content development, campaign execution, and performance measurement
• Familiarity with CRM platforms, membership programmes, or customer communication tools; experience with LINE-based membership systems is relevant
• Analytical skills to interpret campaign results, market trends, and consumer insights and translate them into practical improvements
• Strong communication, agency management, and cross-functional coordination skills
• Ability to manage multiple projects, coordinate stakeholders, and maintain delivery timelines and quality standards
• Experience in membership marketing, customer retention initiatives, or targeted consumer engagement programmes

About this company:

An established FMCG organisation operates in a consumer-driven market where understanding customer needs and responding to changing preferences are essential to brand relevance. Its focus on consumer products provides a business context where digital marketing and customer engagement contribute to how brands connect with their audiences.

Keywords: Senior Digital Marketing Specialist, CRM Marketing, Digital Advertising Campaign Management, Customer Engagement Marketing, Membership Marketing

What’s next:

Ready to turn consumer insights into engaging digital campaigns and stronger customer connections? Apply now to put your digital marketing and CRM expertise into action!