Head of Digital, CRM and EC

Our client is on the hunt for a visionary and results-driven leader to spearhead their Digital, CRM, and E-Commerce strategy and operations. This role is pivotal in accelerating their digital transformation, enhancing customer engagement, and driving growth through innovative digital, data, and commerce solutions. The ideal candidate combines strategic thinking with hands-on execution and thrives in a fast-paced, agile environment.

What you'll do:

• Develop and execute a comprehensive digital strategy aligned with business objectives.
• Drive adoption of digital tools and platforms to enhance customer experience, operational efficiency, and marketing effectiveness.
• Oversee CRM strategy, platform management, and customer lifecycle engagement to increase retention and loyalty.
• Lead segmentation, personalization, and automation initiatives leveraging customer data and analytics.
• Drive e-commerce performance across direct-to-consumer (DTC) and partner platforms.
• Optimize digital shelf presence, content, conversion, and performance marketing across key channels.
• Develop commercial strategies in partnership with sales, marketing, and supply chain to achieve online revenue targets.
• Lead and develop a high-performing team across digital, CRM, and e-commerce functions.
• Set and track KPIs across digital channels, CRM campaigns, and e-commerce performance.

What you bring:

• Bachelor’s degree in Business, Marketing or related field; MBA preferred.
• 10+ years of progressive experience in digital marketing, CRM or e-commerce.
• Proven track record of driving digital transformation in a complex organization.
• Strong understanding of marketing technologies (MarTech), CRM platforms (e.g., Salesforce), analytics tools.
• Excellent leadership skills with ability to manage complexity in matrixed environments.
• Ability to drive change across matrixed environments.