Digital Marketing Manager - Consumer Goods

As Digital Marketing Manager, you will play a pivotal role in shaping and executing full-funnel digital strategies across paid media, performance channels, and consumer journeys. Acting as an internal digital consultant, you will collaborate closely with cross-functional teams—CRM, Brand, and E-Commerce—to drive integrated planning, support brand awareness initiatives, and directly manage lower-funnel performance campaigns with ownership of the related budget. This is a high-impact individual contributor role, ideal for a strategic thinker who thrives on cross-functional collaboration, data-driven decision-making, and optimizing marketing efficiency through agency management and digital excellence.

[Key Responsibilities]

1. Digital Strategy & Media Planning
• Design and oversee full-funnel digital media strategies (from awareness to conversion), ensuring strategic alignment with brand and commercial objectives.
• Own the performance marketing budget for lower-funnel campaigns, including paid social, SEM, programmatic, and retargeting to drive conversion and sales.
• Act as a digital marketing consultant for internal teams, advising on upper-funnel media and CRM strategies, without owning those budgets directly.

2. Campaign Execution & Optimization
• Lead the planning and execution of lower-funnel campaigns with media agencies, from brief to reporting, ensuring continuous A/B testing and optimization.
• Partner with CRM and brand teams to align messaging, targeting, and timing across the consumer journey for a seamless experience.

3. Agency Management
• Manage media and creative agencies to ensure performance, budget efficiency, and strategic delivery across digital channels.
• Define KPIs and hold agencies accountable for campaign execution and reporting quality.

4. Data Analysis & Insights
• Monitor campaign performance through dashboards and analytics tools (e.g., Google Analytics, Meta Ads Manager).
• Collaborate with internal data analysts and CRM teams to extract insights and translate them into actionable optimization plans.
• Identify opportunities to refine targeting, content, and investment allocation based on performance data.

5. Cross-Functional Collaboration
• Serve as the digital bridge between brand, e-commerce, CRM, and data teams, ensuring media strategy is integrated and aligned across functions.
• Support go-to-market planning by advising on digital touchpoints, audience segmentation, and conversion journey mapping.

[Qualifications]
• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• 5–8 years of hands-on experience in digital marketing, performance marketing, or media strategy, ideally within the FMCG or consumer goods industry.
• Strong understanding of full-funnel digital media planning and execution, including awareness, engagement, and conversion tactics.
• Demonstrated ability to manage digital marketing agencies and drive results through collaboration and performance accountability.
• Proficient in Google Analytics, ad platforms (e.g., Meta, Google Ads), and campaign management tools.
• Experience working with or alongside CRM, E-commerce, and brand teams to deliver cohesive strategies.
• Highly analytical and data-driven, with the ability to translate insights into business results.
• Excellent communication and stakeholder management skills; able to influence without authority.