Marketing Manager, Taoyuan

A leading materials technology company seeks a Marketing Manager in Taiwan to drive product marketing across its Healthcare and functional textile businesses.

This is an opportunity to shape product strategies, influence market growth, and make a meaningful commercial impact.

Key responsibilities:

• Develop and execute product marketing strategies and annual plans aligned with market trends, customer needs, and business objectives
• Own product positioning, value propositions, and go-to-market strategies, leading successful new product launches and market adoption
• Manage marketing budgets, KPIs, and performance, optimising resources and initiatives to maximise marketing effectiveness
• Lead and develop the marketing team, fostering collaboration and accountability to deliver business objectives
• Partner with Sales, R&D, Product, and cross-functional stakeholders to translate customer and market insights into actionable growth strategies
• Identify new market opportunities and growth drivers, shaping marketing initiatives that strengthen market presence and support business growth

Candidate profile:

• Proven experience in product marketing, including strategy development, product positioning, and new product launches
• Strong analytical skills with the ability to translate market trends and customer insights into actionable growth strategies
• Experience managing marketing budgets, KPIs, and performance to optimise effectiveness and resource allocation
• Strong interpersonal and leadership skills, with the ability to lead teams and collaborate across Sales, R&D, Product, and other functions
• Adaptable and committed to continuous learning, inclusive collaboration, and developing team members

About this company:

A leading materials technology company develops innovative solutions across healthcare and advanced materials, with a strong focus on innovation and quality. It offers a collaborative environment that supports employee development while investing in future-focused technologies and sustainable growth.

Keywords: Product Marketing, Marketing Strategy, Go-to-Market Strategy, Product Launch, Market Analysis

What’s next:

Shape the future of healthcare and advanced materials through strategic marketing that drives growth. Apply now!