Assistant Brand Manager

A leading global FMCG company seeks an Assistant Brand Manager in Taiwan to execute brand strategy, analyse market performance and drive promotional initiatives that strengthen market share, profitability and business growth.

Key responsibilities:

• Develop brand plans and strategies to grow market share and support commercial planning
• Execute digital, media, and KOL campaigns to strengthen brand awareness and engagement
• Drive promotional programmes and sales tools to support sales activation and accurate forecasting
• Analyse market, competitor, consumer, and shopper insights to inform brand decisions
• Manage budgets and PFME investments in line with business priorities and compliance
• Partner with cross-functional teams to deliver Innovation & Renovation (I&R) launches and achieve business targets

Candidate profile:

• Degree in Marketing, Business, or a related discipline
• 5+ years’ experience in brand management, marketing, trade marketing, or sales; less experience may be considered for Marketing Executive
• Experience in MNC or FMCG environments, with exposure to commercial and brand-driven businesses
• Proficiency in analysing syndicated data using Nielsen, Kantar, Power BI, or similar platforms to generate actionable insights
• Experience in digital marketing or e-commerce, including sales and marketing strategy development
• Strong AI-enabled problem-solving, analytical thinking, recommendation development, and learning agility

About this company:

A leading global FMCG organisation with a diverse portfolio of trusted consumer brands is driving growth through innovation, data-led strategies, and strong market execution. It offers a collaborative, forward-looking environment where employees can develop their expertise, contribute to meaningful initiatives, and build long-term careers.

Keywords: Assistant Brand Manager, Brand Management, FMCG Marketing, Brand Strategy, Digital Marketing

What’s next:

Build the next big FMCG brand success—drive growth, shape strategy, and make an impact. Apply now!