Senior Marcom Manager, TWHK - Lifestyle

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute annual marketing strategies and campaigns aligned with business objectives.
• Drive brand awareness, customer acquisition, and sales growth across Taiwan and Hong Kong markets.
• Manage marketing budget allocation, campaign planning, and ROI evaluation.
• Ensure brand consistency across all consumer touchpoints and communication channels.

PR & Corporate Communications

• Lead public relations strategy and external communications initiatives.
• Build and maintain strong relationships with media, influencers, agencies, and industry partners.
• Develop press releases, media materials, key messaging, and crisis communication plans.
• Identify opportunities to strengthen brand visibility and reputation in the market.

Events & Consumer Engagement

• Plan and execute brand activations, product launches, VIP events, media gatherings, and experiential campaigns.
• Collaborate with internal and external stakeholders to deliver impactful consumer experiences.
• Track event effectiveness and consumer engagement metrics.

Cross-functional Collaboration

• Partner closely with CRM teams to develop customer engagement, loyalty, and retention initiatives.
• Collaborate with Merchandising teams on seasonal launches, product storytelling, and commercial priorities.
• Work alongside Retail teams to support traffic-driving campaigns and enhance in-store customer experiences.
• Align with regional and global teams to ensure marketing activities support broader brand objectives.

Team & Agency Management

• Lead and coach marketing team members to achieve business goals.
• Manage external agencies, including PR, creative, digital, event, and media partners.
• Monitor project timelines, budgets, and performance outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related disciplines.
• 8-12+ years of marketing experience, ideally gained from premium consumer, luxury, retail, lifestyle, fashion, beauty, hospitality, or FMCG industries.
• Proven experience in Brand Marketing, PR, Communications, and Event Management.
• Strong understanding of consumer behavior, brand building, and customer engagement strategies.
• Experience partnering with CRM, Retail, and Merchandising functions.
• Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
• Strong leadership, communication, and stakeholder management skills.
• Fluent in English and Mandarin Chinese.

Preferred Experience

• Experience managing Taiwan and Hong Kong markets.
• Background in premium, luxury, lifestyle, homeware, kitchenware, fashion, beauty, or retail sectors.
• Experience working within a regional or matrix organization.
• Strong media, influencer, and agency network.