Corporate Communication Manager, Consumer | 新竹

Key Responsibilities

Corporate Communications & Reputation Management

• Develop and execute integrated corporate communications strategies to enhance and protect company reputation.
• Lead corporate storytelling and messaging across multiple stakeholders, including media, government agencies, NGOs, academic institutions, industry associations, and the general public.
• Drive group-level communication initiatives, cross-brand campaigns, and corporate reputation programs.
• Manage corporate announcements, media releases, speeches, executive messaging, and communication materials.

Media Relations & Public Affairs

• Build and maintain strong relationships with key media, journalists, opinion leaders, and external stakeholders.
• Develop proactive media engagement strategies and oversee media outreach activities.
• Support community engagement, local stakeholder management, and public affairs initiatives.
• Monitor media coverage and public sentiment; provide recommendations and action plans.

Executive Communications

• Partner closely with senior leadership on executive visibility and thought leadership programs.
• Prepare executive speeches, interview briefings, media preparation, and communication materials.
• Support spokesperson activities and senior management public engagements.
• Ensure consistency of executive messaging across various communication channels.

Employer Branding & Corporate Branding

• Lead employer branding initiatives to strengthen talent attraction and employee engagement.
• Collaborate with HR and business leaders on corporate culture, ESG, DEI, and employee communication programs.
• Support corporate branding projects to enhance organizational visibility and reputation.

Crisis & Issue Management

• Identify and assess reputational risks and emerging issues.
• Develop issue management and crisis communication strategies.
• Act as a key advisor to leadership during communication-sensitive situations.

Team Leadership

• Lead, coach, and develop a communications team.
• Ensure effective allocation of resources across media relations, events, stakeholder engagement, content development, and communication projects.
• Foster collaboration across business functions and external partners.

Requirements

Experience

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field.
• Minimum 5-8 years of experience in Corporate Communications, Public Relations, External Affairs, or Public Affairs.
• Experience in consumer-facing industries is highly preferred.
• Candidates from both in-house corporate communications teams and PR agencies are welcome.
• Proven experience in media relations, executive communications, corporate reputation management, and issue management.

Skills & Competencies

• Strong understanding of media landscape and stakeholder management.
• Excellent written and verbal communication skills in both Chinese and English.
• Demonstrated experience managing corporate reputation and handling communication-sensitive issues.
• Strong interpersonal and influencing skills with the ability to work effectively with senior executives.
• Experience leading communication campaigns involving multiple stakeholders.
• Strong project management and team leadership capabilities.