Social Media Manager, Game

Key Responsibilities

Social Media Strategy & Brand Development

• Lead and execute social media strategies to enhance brand awareness and market presence in Taiwan.
• Translate global brand positioning and marketing strategies into locally relevant social media campaigns and content.
• Drive audience engagement and foster a strong brand community across digital platforms.
• Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities.

Social Media Platform Management

• Develop, manage, and optimize content strategies across major social media platforms, including Instagram, Threads, X (Twitter), TikTok, and YouTube.
• Analyze platform performance and audience insights to improve engagement and campaign effectiveness.
• Stay up to date with platform algorithm changes, emerging trends, and best practices.

Content Planning & Creation

• Plan and develop engaging content that aligns with the brand's tone, objectives, and target audience.
• Coordinate content production, publishing schedules, and campaign execution.
• Track content performance and continuously refine strategies based on data-driven insights.

Requirements

Qualifications

• Taiwanese citizen or individuals who have lived in Taiwan for more than 10 years.
• Minimum 5 years of experience in social media marketing or related fields.
• Proven experience in developing and implementing social media strategies independently.
• Strong understanding of major social media platforms, including Instagram, Threads, X, TikTok, and YouTube.
• Hands-on experience managing and growing a brand's Instagram presence.
• Strong analytical and problem-solving skills with the ability to drive outcomes through logical communication.
• Proactive, self-motivated, and committed to continuous improvement.
• Strong awareness of Taiwan's media, advertising, content, and social media landscape.

Preferred Qualifications

• Demonstrated success in managing brand Instagram and/or Threads accounts with measurable results.
• Strong ownership mindset with a proven track record of independently leading projects.
• Experience managing cross-functional stakeholders and external agency partners.
• Passion for social media trends, platform innovations, and algorithm updates.
• Experience working in a social media, digital marketing, or advertising agency environment.
• Active management of a personal social media channel, blog, or content platform is a plus.
• Business-level proficiency in English or Korean.
• Experience working in a fast-growing internet, technology, e-commerce, or digital-native company.