Trade Marketing Assistant Manager (long-term contract)

A leading retail organisation seeks a Trade Marketing Assistant Manager (long-term contract) to drive omnichannel customer activation, enhance shopper engagement, and accelerate business growth across Taiwan.

Key responsibilities:

As Trade Marketing Assistant Manager, you will lead Taiwan trade marketing strategies and omnichannel activations, driving shopper engagement, category growth, and measurable commercial performance across retail and digital channels.

• Develop and execute annual trade marketing plans aligned with cluster priorities and Taiwan business objectives, adapting strategies to local market needs
• Lead product launches, seasonal campaigns, promotional programmes, and customer-specific activations across offline retail and digital platforms, including Shopee
• Partner with Key Account Managers, sales, marketing, e-commerce, and cross-functional stakeholders to deliver customer activation plans, joint business objectives, and category growth
• Manage retail execution, merchandising standards, POSM materials, educational assets, and shopper programmes to enhance brand visibility, customer traffic, engagement, and conversion
• Analyse shopper behaviour, purchase trends, customer data, and market dynamics to identify growth opportunities and improve conversion, repeat purchases, and basket value
• Manage trade marketing budgets, campaign execution, and post-campaign evaluations while coordinating with finance, agencies, vendors, and retail teams to ensure cost-effectiveness and measurable commercial returns

Candidate profile:

• 8+ years’ experience in trade marketing, shopper marketing, customer marketing, or category management
• Proven key account or retailer experience across offline stores and online channels, with basic Shopee operations and customer official website management knowledge
• College degree or above in Marketing, Business, or related field preferred; advanced education is an advantage
• Strong PowerPoint and Excel skills, with the ability to analyse data and develop actionable stakeholder recommendations
• Fluent in Mandarin and English, with strong stakeholder management, interpersonal, and cross-functional communication skills
• Business-minded, results-oriented, and able to work independently, manage multiple projects, and apply retail execution, POSM deployment, shopper communication, and customer activation strategies

About this company:

This retail organisation is committed to delivering quality products and enhancing customer experiences while driving sustainable growth across the market. With an inclusive and collaborative environment, it supports professional development, knowledge sharing, and teamwork while empowering employees to contribute to long-term business success.

Keywords: Trade Marketing, Shopper Marketing, Omnichannel Marketing, Category Development, Retail Activation

What’s next:

Take the next step in your career and make a meaningful impact on business growth and success. Apply now!