Trade Marketing Manager (With Leadership)

A leading consumer goods organisation seeks a Trade Marketing Manager in Taiwan to shape channel strategy, elevate shopper and category performance, and turn commercial plans into measurable growth.

This is an opportunity to take strategic ownership of Trade Marketing, lead a high-performing team, and influence cross-functional decisions across Sales, Brand Marketing, and Supply Chain.

Key responsibilities:

• Lead channel strategies, promotional calendars, and go-to-market plans across retail channels to accelerate commercial growth
• Own the Trade Marketing budget, optimising promotional investment and maximising ROI
• Build and lead a high-performing Trade Marketing and In-Store Execution team, developing capability and commercial impact
• Partner with Sales, Brand Marketing, and Supply Chain to deliver successful product launches and aligned commercial plans
• Drive category growth and P&L performance through shopper-led insights, category management, and effective trade strategies

Candidate profile:

• Proven experience leading, coaching, and developing teams within a commercial or Trade Marketing environment
• Strong expertise in channel strategy, shopper insights, trade spend, and retail margin management
• Experience influencing senior stakeholders across Sales, Brand Marketing, and Supply Chain
• Strong communication, negotiation, and influencing skills with the ability to turn strategy into action
• Commercially minded with strong strategic thinking, accountability, and problem-solving skills

About this company:

A leading organisation in the consumer goods industry, offering a collaborative and inclusive environment that values innovation, professional development, and long-term growth.

Keywords: Trade Marketing, Channel Strategy, Category Management, Shopper Marketing, Go-to-Market Strategy

What’s Next:

Shape the future of Trade Marketing—lead channel strategy, unlock category growth, and make a measurable commercial impact. Apply now!