Trade Marketing Manager

A leading consumer goods organisation seeks a Trade Marketing Manager in Taiwan to drive category strategies, leverage consumer insights, and accelerate commercial growth.

Key responsibilities:

• Develop and own trade marketing strategies aligned with commercial objectives to drive category growth across retail channels
• Lead cross-functional execution with Sales, Brand, and Supply Chain teams to deliver impactful trade plans, promotions, and product launches
• Analyse consumer insights, market trends, sales data, and competitor activity to optimise promotions, product visibility, and category performance
• Build and manage retail partner relationships, securing promotional support and ensuring effective brand initiative execution across key accounts
• Measure campaign performance, drive process improvements, and foster knowledge sharing to strengthen team effectiveness and sustainable growth

Candidate profile:

• Approximately 6 years’ experience in trade marketing or category management within the FMCG sector
• Strong expertise in consumer insights, market data analysis, category performance, and promotional optimisation
• Proven experience managing retail partnerships, key accounts, brand initiatives, and cross-functional projects
• Excellent interpersonal, communication, and collaboration skills with a strong customer and market focus
• Demonstrated commitment to continuous improvement, knowledge sharing, professional development, and inclusive teamwork

About this company:

A leading consumer goods organisation in Taiwan with a strong market presence and focus on innovation and sustainable growth offers an inclusive, collaborative environment where employees are empowered to make an impact. With supportive leadership, continuous learning, and strong career development opportunities, the organisation invests in its people while building capabilities for future growth.

Keywords: Trade Marketing Strategy, Category Management, Consumer & Market Insights, FMCG / Retail Channel Management, Promotional & Commercial Strategy

What’s next:

Shape the future of category growth by turning consumer insights into winning trade strategies and measurable commercial impact. Apply now!