【B2B】BU Head- Martech solution
A leading technology organisation in Taipei is seeking a Business Unit Head to spearhead its AI Marketing division. This pivotal role offers you the opportunity to shape the future of AI-powered marketing solutions, driving business transformation and commercial success across B2B software and SaaS markets.
What you'll do:
As Business Unit Head – AI Marketing in Taipei, you will play a central role in shaping the division’s trajectory by crafting visionary strategies that propel both short-term wins and long-term success. Your day-to-day responsibilities will involve collaborating with diverse teams to optimise operations, manage financial performance metrics such as revenue targets and margins, and oversee the execution of go-to-market plans for cutting-edge SaaS solutions. You will be instrumental in identifying new market opportunities through rigorous analysis while ensuring resources are allocated efficiently for maximum impact. By integrating sales pipelines with forecasting mechanisms and championing high-margin product launches, you will drive quality revenue growth. Your ability to foster cross-functional collaboration will be key as you nurture talent pipelines and build scalable organisational structures. Leveraging advanced technologies like AI-driven analytics and automation tools will enable you to track critical business indicators effectively. Ultimately, your leadership will transform strategic visions into tangible results—expanding market presence locally and internationally while maintaining operational excellence.
- Develop comprehensive long-term strategies for the AI Marketing business unit, including annual operating plans and ambitious growth objectives that align with corporate vision.
- Manage all aspects of revenue targets, budgeting processes, gross margin performance, and overall profitability to ensure the business unit achieves its financial goals.
- Conduct thorough market analysis and competitive intelligence to identify new opportunities for growth within the B2B software and SaaS landscape.
- Optimise resource allocation and revenue mix to build scalable business models that support ongoing commercial success and sustainability.
- Lead end-to-end go-to-market strategies for SaaS and software products by defining market positioning, customer segmentation, pricing structures, channel selection, and launch initiatives.
- Integrate cross-functional teams from Product, Sales, Marketing, and Customer Success to enhance product-market fit and maximise commercialisation outcomes.
- Establish repeatable GTM frameworks that accelerate product adoption rates and facilitate deeper market penetration across local and international markets.
- Continuously refine product value propositions based on customer insights, market feedback, and industry trends to maintain competitive advantage.
- Define actionable revenue growth strategies focused on new customer acquisition, existing account expansion, strategic partnerships, and cross-border opportunities.
- Drive business transformation initiatives by identifying operational inefficiencies, implementing process improvements, fostering innovation in business models, and leveraging data analytics for performance management.
What you bring:
To excel as Business Unit Head – AI Marketing in Taipei you will bring a wealth of experience from B2B software or SaaS environments where you have successfully managed complex commercial operations. Your expertise spans strategic planning—translating corporate goals into actionable business plans—and leading cross-functional teams towards shared objectives. You possess strong interpersonal skills that enable you to collaborate seamlessly across departments such as Product Development Sales Marketing Customer Success ensuring alignment on key initiatives. Your proficiency in negotiating with senior stakeholders allows you to secure buy-in for ambitious projects while maintaining harmonious relationships throughout the organisation. With fluency in English and Mandarin you can bridge cultural gaps facilitating effective communication between international partners clients or colleagues. Your familiarity with advanced analytics tools empowers you to make informed decisions quickly adapting strategies based on real-time data insights. Above all your commitment to nurturing talent building scalable structures fostering inclusive leadership sets you apart as someone who thrives in communal environments where knowledge sharing is valued.
- Proven experience in B2B Software or SaaS industries with deep understanding of enterprise solutions within technology sectors.
- Demonstrated leadership capabilities in managing business units or large-scale commercial operations with responsibility for team development.
- Successful track record in designing and executing go-to-market strategies for software products including product commercialisation or market expansion initiatives.
- Experience accelerating revenue growth through effective sales pipeline management, partnership development, or international market entry strategies.
- Strong background in revenue ownership including budgeting processes and P&L management supported by measurable business achievements.
- Excellent skills in strategic planning coupled with cross-functional leadership abilities that foster collaboration among diverse teams.
- Advanced negotiation skills with proven ability to manage executive stakeholders across multiple departments or regions.
- Fluency in both English and Mandarin enabling effective communication with global partners as well as internal teams.
- Ability to integrate data analytics tools such as AI-driven platforms or automation technologies into decision-making processes for enhanced productivity.
- Capacity to inspire high-performing teams through clear objectives setting accountability standards while nurturing core talent pipelines.
What sets this company apart:
This organisation stands out for its dedication to advancing AI-powered marketing solutions within an inclusive flexible working culture based in Taipei. Employees benefit from a supportive leadership style that prioritises professional development knowledge sharing and collaborative problem-solving across all levels of the company. The focus on leveraging cutting-edge technologies such as artificial intelligence automation platforms ensures continuous improvement not only in products but also operational processes—creating an environment where innovation flourishes alongside stability. Team members are encouraged to grow their skills through training opportunities participate actively in shaping strategic directions enjoy generous pension contributions (where applicable) while being part of a network committed to responsible ethical practices. The company’s approach emphasises interdependence empathy trustworthiness making it an ideal workplace for those who value teamwork mutual respect personal advancement within a thriving industry sector.
What's next:
If you are ready to take your career to new heights by leading an impactful AI Marketing division apply now to join this forward-thinking organisation!
Apply today by clicking on the link provided—your next opportunity awaits!
About the job
Contract Type: Perm
Specialism: Sales/Operation & Strategy
Focus: General Management
Industry: Sales
Salary: Negotiable
Workplace Type: On-site
Experience Level: Director
Location: Taipei
FULL_TIMEJob Reference: ZS8119-11F8CA5B
Date posted: 5 November 2026
Consultant: Valentina Wu
taipei sales/sales-general 2026-11-05 2027-01-04 sales Taipei TW Robert Walters https://www.robertwalters.com.tw https://www.robertwalters.com.tw/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true