Channel Manager, Modern Trade

A leading food and beverage organisation seeks a Channel Manager (Modern Trade) in Taiwan to drive channel growth, strengthen strategic retail partnerships, and accelerate commercial performance.

Key responsibilities:

• Drive commercial growth across key Modern Trade accounts by developing strategic partnerships and delivering joint business plans that achieve sales, profit, and distribution targets
• Lead commercial negotiations, promotional planning, and channel strategy to optimise product assortment, pricing, placement, and long-term profitability
• Own sales forecasting, channel performance, and Trade Promotion Management budgets to maximise ROI through data-driven decision-making and KPI tracking
• Partner with Category, Trade Marketing, and field sales teams to execute impactful in-store merchandising, promotional campaigns, and best-in-class retail execution
• Monitor market trends, competitor activity, store execution, and shelf performance to identify opportunities and strengthen brand presence across Modern Trade channels

Candidate profile:

• Proven experience in Key Account Management within Modern Trade, driving commercial growth across FMCG or consumer goods retail channels
• Strong expertise in joint business planning, commercial negotiations, trade promotions, demand forecasting, and KPI-driven account performance management
• Experience managing Trade Promotion Management budgets, promotional campaigns, and category strategies to maximise profitability and ROI
• Hands-on exposure to in-store execution, merchandising, planogram compliance, shelf optimisation, and cross-functional collaboration with Sales and Trade Marketing teams
• Excellent stakeholder management, commercial acumen, analytical, negotiation, and relationship-building skills with the ability to influence key retail partners

About this company:

This established food and beverage organisation is recognised for delivering trusted brands and driving growth across the retail market. It offers a collaborative environment, ongoing development opportunities, and the chance to make a lasting impact on future commercial success.

Keywords: Channel Management, Modern Trade, Key Account Management, Trade Marketing, FMCG Sales

What’s next:

Take the lead in transforming modern trade performance and accelerating commercial success. Apply now!