Ｍarketing Insights Assistant Manager

A leading FMCG organisation seeks a Marketing Insights Assistant Manager in Taiwan to transform consumer and shopper insights into strategies that drive brand growth, pricing, innovation, and business performance.

Key responsibilities:

• Lead consumer and shopper research shaping brand strategy, positioning, pricing, innovation, and product strategy
• Partner with brand and cross-functional teams to align priorities and deliver insight-led recommendations
• Translate business issues into research questions and actionable insights that drive strategic decisions
• Own market, portfolio, and brand KPI reporting, identifying performance drivers and optimisation opportunities
• Present compelling data stories and deep-dive analyses to influence brand and leadership decisions
• Collaborate across markets to strengthen fact-based decision-making and improve analytics processes using consumer data

Candidate profile:

• Minimum of 5+ years’ research or marketing experience within a major FMCG organisation
• Strong familiarity with consumer data sources such as Nielsen and Kantar Worldpanel
• Experienced in working across diverse, cross-market teams and adapting to responsive ways of working
• Strong data synthesis, strategic thinking, storytelling, POV development, and growth strategy skills
• Collaborative, trusted, detail-oriented, and dependable, with the ability to manage multiple projects and embrace continuous learning

About this company:

A leading global FMCG organisation with a diverse portfolio of well-known consumer brands continues to drive growth through innovation, consumer insights, and evolving market strategies. Join a collaborative and inclusive environment that values diverse perspectives, continuous development, and future-focused ways of working.

Keywords: Consumer Insights, Shopper Insights, Market Research, Brand Strategy, FMCG Marketing

What’s next:

Turn consumer insights into growth strategies that shape the future of leading brands. Apply now!