Growth & Search Marketing Manager, TWHK

A leading consumer goods company seeks a Growth and Search Marketing Manager to drive digital transformation, optimise search performance, and accelerate pet owner growth and engagement across Taiwan.

Key responsibilities:

• Lead local search strategies across SEO, GEO, AI Search, and SEM to strengthen digital visibility, accelerate growth, and deepen pet owner engagement
• Own search performance by defining KPIs, optimisation roadmaps, and measurement frameworks while leveraging market insights and AI search trends to maximise business impact
• Drive GEO strategy to improve brand discoverability and AI recommendation rates through citation management, sentiment analysis, and continuous optimisation
• Drive cross-functional growth by integrating search, content, CRM, and customer engagement with Brand, Social, Health Affairs, PR, Trade Marketing, D-Commerce, and agency partners
• Champion local website optimisation by aligning market priorities with global platform teams to deliver high-performing, compliant digital experiences
• Oversee agency partnerships through governance, performance measurement, and best practices to deliver measurable search marketing outcomes

Candidate profile:

• Bachelor's degree in Business, Marketing, or a related discipline; a master's degree in Marketing or Business is an advantage
• Bring 6+ years' brand, growth, or digital marketing experience within the FMCG industry, ideally gained in a multinational environment
• Demonstrate expertise in Search Marketing, SEO, SEM, GEO, AI Search, Content Strategy, or Growth Marketing, with a strong understanding of emerging search technologies
• Apply experience in website optimisation, user experience, web analytics, search performance tools, and reporting platforms to drive measurable business outcomes
• Build trusted stakeholder relationships and influence cross-functional teams while navigating complex, matrixed organisations
• Communicate fluently in English and Chinese, with a proactive, experimental mindset and the ability to lead continuous improvement initiatives

About this company:

A globally recognised organisation in the premium consumer goods sector is transforming how customers engage with trusted, science-led products through innovation and digital excellence. Join a collaborative, purpose-driven environment that values continuous learning, cross-functional partnership, and the opportunity to shape future growth across regional markets.

Keywords: Growth Marketing, SEO & SEM, Search Marketing, Digital Marketing, Website Optimisation

What’s next:

Shape the future of search marketing and drive digital growth that transforms how pet owners discover and engage with trusted brands. Apply now!