Marketing Communications Manager, Luxury

A luxury brand management group seeks a Marketing Communications Manager to shape integrated marketing strategies across its Taiwan operations, bridging international brand direction with local market opportunities.

Drive brand equity and commercial growth through 360-degree campaigns spanning public relations, digital marketing, CRM, e-commerce and premium customer engagement.

Key responsibilities:

• Develop and execute annual integrated marketing strategies covering public relations, advertising, events, social media, CRM and digital channels, aligned with global brand guidelines and local business objectives
• Lead the localisation and execution of global and local marketing campaigns, translating brand concepts into market-relevant initiatives that support customer acquisition, retention and sales growth
• Oversee media relations, press activities, influencer partnerships and strategic brand collaborations to strengthen brand visibility and reputation
• Manage owned media channels, including Facebook, Instagram, LINE and YouTube, alongside website and e-commerce platforms, to improve digital engagement and customer experience
• Drive CRM initiatives, VIP loyalty programmes and exclusive customer events, using customer insights to strengthen relationships and retention
• Monitor marketing performance, analyse campaign effectiveness and customer data, and provide strategic recommendations and reports to senior management and overseas headquarters
• Oversee annual marketing budgets and resource allocation while collaborating with overseas brand principals and local cross-functional stakeholders

Candidate profile:

• Bachelor's degree or above in Marketing, Communications, Business or a related discipline
• At least 8 years’ relevant marketing experience, preferably in a marketing communications or brand management capacity
• Strong experience in integrated marketing strategy, public relations, brand management and campaign execution
• Excellent English communication skills
• Proven ability to manage media relationships, develop strategic partnerships and collaborate with international and local stakeholders
• Strong understanding of social media platforms, digital marketing trends and customer engagement strategies
• Experience in marketing budget planning, performance analysis and CRM initiatives
• Strong interpersonal, communication and stakeholder management skills, with the ability to guide and coach teams in a fast-paced environment

Preferred qualifications

• Experience in the fashion retail or luxury goods industry
• Familiarity with third-party e-commerce platforms such as momo, PChome and Shopee
• Experience managing influencer marketing, VIP programmes and premium customer engagement initiatives

About this company:

An international luxury brand management and distribution group represents a portfolio of premium brands, working closely with overseas brand principals and local business teams. Its Taiwan operations bring together brand marketing, public relations, digital commerce and customer engagement to support the local development of its international brand portfolio.

Keywords: Luxury Marketing Manager, Marketing Communications Manager, Integrated Marketing Strategy, Brand Management & Public Relations, CRM & Digital Marketing

What's next:

Ready to shape luxury brand experiences and translate global marketing strategies into meaningful local impact? Apply now to explore this opportunity!