PR & Communication Manager, Beauty

A leading organisation is seeking a dynamic and strategic PR & Digital Communication Manager to lead our brand communication efforts across traditional and digital platforms.

Key responsibilities:

Lead integrated PR, influencer, and digital communication strategies to strengthen brand visibility, engagement, and reputation across multiple channels.

Public Relations (PR) & Media Management

• Develop and execute comprehensive PR strategies to enhance brand visibility and reputation
• Build and maintain strong relationships with media, journalists, and key stakeholders
• Lead press releases, media pitches, interviews, and crisis communication when necessary
• Monitor media coverage and evaluate PR performance

KOL / Influencer Strategy

• Plan and manage KOL/influencer campaigns aligned with brand positioning and marketing objectives
• Identify, evaluate, and collaborate with relevant influencers across platforms
• Negotiate contracts, manage deliverables, and track campaign performance (ROI, engagement, reach)
• Ensure consistent brand messaging across all influencer partnerships

Social Media & Digital Content

• Oversee social media strategy, content planning, and daily operations (e.g., Facebook, Instagram, TikTok, YouTube)
• Lead content creation, storytelling, and engagement strategies to grow online communities
• Monitor trends and optimise content based on performance insights and analytics
• Collaborate with internal teams (marketing, e-commerce, CRM) for integrated campaigns

Media Planning & Buying

• Plan and execute digital media campaigns (e.g., Meta, Google, programmatic platforms)
• Allocate budgets effectively to maximise ROI and campaign performance
• Analyse campaign data (CTR, CPA, conversions) and optimise media strategies
• Work with external agencies for media buying and performance tracking

Budget Management

• Manage and control annual PR and digital communication budgets
• Track spending and ensure cost efficiency across campaigns and channels
• Provide regular budget reports and performance analysis to management

Leadership & Team Management

• Lead, mentor, and develop the PR and digital communication team
• Set clear objectives, KPIs, and performance standards
• Foster cross-functional collaboration with marketing, sales, and external partners
• Drive innovation and continuous improvement within the team

Candidate profile:

An experienced PR and communications professional with strong digital marketing expertise, leadership capabilities, and a passion for brand storytelling within the beauty or consumer industry.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• 8+ years of experience in PR, digital marketing, or integrated communication
• Proven track record in managing KOLs, social media, and media campaigns
• Strong understanding of digital marketing tools and analytics
• Excellent communication, negotiation, and stakeholder management skills
• Experience in budget planning and financial control
• Leadership experience with team management capabilities

About the company:

A Taiwan-based organisation operate within the beauty industry, specialising in premium personal care products, innovative brand marketing, customer-focused experiences, and strong regional market presence with global standards.

Keywords: communications, branding, influencer, publicity, engagement, strategy, marketing, analytics, leadership, cosmetics

What's next:

If you are ready to make a significant impact on a leading beauty brand’s communication strategy in Taipei, apply now!