Sports Marketing

A leading global sporting goods organisation is seeking a Sports Marketing professional to develop and execute marketing strategies that enhance brand visibility, drive consumer engagement, and strengthen market presence within the sports and lifestyle sector.

Key responsibilities:

As a Sports Marketing Manager, you will lead the development of integrated marketing strategies that connect brands with passionate sports communities.

Marketing Strategy & Brand Building

• Create and execute integrated sports marketing strategies that support overall business goals
• Strengthen brand presence across sports, fitness, and lifestyle communities
• Lead seasonal campaigns, product launches, and targeted brand initiatives to engage key audiences

Campaign & Activation Execution

• Manage end-to-end delivery of marketing campaigns across digital, retail, and event channels
• Coordinate sports events, sponsorship activities, and community engagement initiatives to enhance brand visibility
• Partner with agencies to execute high-impact campaigns across both online and offline platforms

Partnership & Sponsorship

• Build and manage strategic partnerships with athletes, influencers, sports teams, and fitness communities
• Lead sponsorship negotiations and drive maximum ROI through effective activation initiatives
• Develop and maintain strong relationships with key external partners and stakeholders

Digital & Content Marketing

• Drive digital and social media campaigns to engage sports and fitness audiences
• Develop compelling training, lifestyle, and brand storytelling content across platforms
• Monitor campaign performance and optimise strategies through data-driven insights

Market Insights & Performance Tracking

• Analyse market trends, consumer behaviour, and competitor activity in the sports industry
• Track marketing performance metrics (ROI, engagement, conversion) and derive insights
• Provide reports and recommendations to improve campaign effectiveness

Cross-functional Collaboration

• Collaborate with Sales, Retail, Product, and E-commerce teams to ensure aligned strategies
• Support retail marketing efforts, including in-store promotions and visual merchandising initiatives

Candidate profile:

To excel in this role, you should bring substantial experience in designing integrated marketing strategies within the sports or lifestyle sectors.

• Bachelor’s degree in Marketing, Business, Sports Management, or a related discipline
• 3–8 years of marketing experience, ideally within sports, lifestyle, FMCG, or retail sectors
• Hands-on expertise in event marketing, sponsorships, brand activations, and campaign execution
• Strong knowledge of digital marketing strategies, social media platforms, and consumer engagement trends
• Passion for sports, fitness, and lifestyle industries, with awareness of emerging market trends
• Proven project and stakeholder management skills, with the ability to manage multiple initiatives in fast-paced environments
• Creative, data-driven, and analytical professional with strong communication, presentation, and execution capabilities

About the Company:

This globally recognised sporting goods leader is celebrated for its commitment to quality products and community engagement. The company fosters an inclusive workplace culture where knowledge sharing, and professional development are prioritised.

Keywords: sports marketing, brand visibility, consumer engagement, partnership management

What's next:

If you’re ready to take your passion for sports marketing further in an environment that values creativity, teamwork, and professional growth, apply now!