Training Manager, Sports

This organisation is looking for a passionate and experienced Training Manager to lead training initiatives across retail and commercial teams.

This role will focus on elevating product knowledge, customer experience, and sales capabilities, particularly within performance-driven product categories requiring technical understanding.

The ideal candidate combines strong training expertise with a genuine passion for sports and an active lifestyle.

Key responsibilities:

As the Training Manager for Sports in Taipei, you will design impactful learning strategies to empower retail teams in delivering exceptional customer service and expert product advice.

Training Strategy & Planning

• Develop and execute a comprehensive training strategy aligned with business objectives and brand direction, including an annual roadmap covering product knowledge, sales capability, and leadership development
• Identify capability gaps through store visits, performance analysis, and stakeholder feedback to inform targeted training interventions and continuous improvement initiatives

Product & Technical Training

• Deliver in-depth, performance-focused product training by translating complex features, technologies, and materials into clear, customer-relevant selling points for effective selling
• Partner with product and marketing teams to keep training content updated with the latest innovations and ensure frontline teams are equipped to provide expert-level customer consultation

Retail & Sales Capability Development

• Design and deliver training programs focused on: customer engagement, consultative selling, needs-based recommendations, and cross-selling/premium product positioning
• Coach store managers to develop and guide frontline teams while ensuring consistent brand storytelling and high-quality customer experience execution

Training Delivery & Content Development

• Facilitate engaging multi-format training sessions (in-store, classroom, and virtual) while ensuring effective knowledge transfer across teams
• Develop diverse training materials, including toolkits, videos, and e-learning content, and apply interactive methods such as product demos, role plays, and experiential learning

Performance Tracking & Continuous Improvement

• Measure training effectiveness through KPIs such as sales uplift, conversion rates, and staff capability, while tracking learning progress and engagement via LMS or internal tools
• Continuously refine and enhance training programs based on performance data, feedback, and business outcomes

Candidate profile:

To excel in this role, you will bring extensive experience in learning & development within fast-moving consumer goods sectors—ideally connected to sportswear or lifestyle products

• Bachelor’s degree or above with 5–8+ years of experience in training, L&D, or retail training, preferably within sports, apparel, footwear, or lifestyle brands
• Strong understanding of retail operations and customer experience excellence
• Proven expertise in training design, development, and facilitation
• Strong ability to interpret and communicate technical product features and performance benefits, ideally with experience in innovation-driven or function-heavy product categories, and the ability to translate product knowledge into sales impact
• Excellent presentation, facilitation, and stakeholder management skills with strong cross-functional collaboration ability
• Results-driven, data-oriented, and able to influence and inspire frontline teams toward performance improvement
• Passionate about sports, fitness, or active lifestyles, with a hands-on, proactive mindset and willingness to spend time in stores with frontline teams

Preferred qualifications:

• Experience with international or premium consumer brands, with familiarity in digital learning tools and LMS platforms
• Strong personal interest in sports or fitness activities is a plus

About the company:

A global leader in the sporting goods industry specialising in high-performance equipment and apparel for a wide range of sports. The organisation is known for its strong heritage in innovation, product craftsmanship, and athlete-driven design. It stands out for combining advanced technology with deep sports expertise to enhance performance, serving both professional athletes and active lifestyle consumers worldwide through trusted, category-leading products.

Keywords: training strategy, product knowledge, retail capability, learning development, performance tracking, premium brands

What's next:

If you’re ready to inspire others through your love of sport while advancing your career in a supportive environment, apply now!