PR Assistant Manager, Retail

An exciting opportunity has arisen for a PR and Communication Assistant Manager to join a renowned luxury retail brand in Taiwan. This role is perfect for someone who thrives on building meaningful connections, shaping compelling narratives, and driving the desirability of premium beauty products.

What you'll do:

• Assist in planning and implementing integrated public relations campaigns tailored to skincare, fragrance, and makeup product launches while aligning with headquarters’ communication schedules.
• Coordinate the timely dissemination of press releases, story pitches, and PR materials to relevant media outlets and key opinion leaders (KOLs), ensuring maximum visibility for each campaign.
• Manage the execution of press events, media pitches, journalist or influencer trips, and product seeding activities designed to generate buzz around new launches.
• Cultivate strong relationships with beauty editors, journalists, content platforms, and influencers to secure high-quality media coverage aligned with campaign objectives such as brand storytelling and product innovation.
• Utilise media tracking tools to monitor print, online, and social media coverage; prepare comprehensive reports for the APAC team; and share actionable insights with marketing colleagues for campaign optimisation.
• Engage with influencers, YouTubers, and content creators across multiple platforms by co-developing product seeding strategies and exclusive PR kits that inspire authentic content creation.
• Support campaign-specific influencer activations including partnerships, unboxings, testimonials, collaborative content initiatives, and performance tracking based on reach, engagement metrics, and earned media value (EMV).
• Work collaboratively with marketing, digital communication, training teams, as well as regional/global counterparts to ensure alignment of marketing calendars, launch goals, messaging consistency, and institutional assets.
• Liaise effectively with external agencies—such as PR agencies or media partners—to manage budgets efficiently while maintaining high standards of reporting accuracy.
• Assist in managing agency relationships by coordinating deliverables according to agreed timelines while supporting budgetary oversight.

What you bring:

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field is required for this position.
• A minimum of 2–4 years’ experience in public relations, influencer marketing or brand communications—ideally within the beauty industry or luxury sector—is highly desirable.
• Demonstrated understanding of premium brand positioning coupled with a talent for storytelling within the context of luxury beauty products is essential.
• A robust network or deep knowledge of beauty influencers and content creators operating across various digital platforms is expected.
• Exceptional organisational skills are necessary along with agility in handling multiple projects simultaneously under tight deadlines without compromising quality.
• Outstanding written and verbal communication abilities are crucial for preparing persuasive press materials as well as engaging diverse stakeholders effectively.
• Experience managing cross-category launches spanning skincare, fragrance or makeup would be considered advantageous but not mandatory.
• A genuine passion for current beauty trends combined with an appreciation for digital storytelling techniques enhances suitability for this role.
• Familiarity with using media tracking tools to monitor coverage across print publications websites social networks is preferred but not essential if willing to learn quickly.
• Fluency in English is required given frequent interaction with regional/global teams; additional language skills may be beneficial.

What sets this company apart:

This organisation stands out as a leader within the luxury retail landscape thanks to its unwavering commitment to excellence innovation inclusivity. Employees benefit from an environment where creativity is encouraged ideas are valued contributions recognised at every level. The company places great emphasis on professional development offering access ongoing training resources mentorship programmes designed help individuals grow both personally professionally. Flexible working arrangements support work-life balance enabling staff pursue passions outside office while still achieving career aspirations inside it. Collaboration lies at heart business model fostering sense belonging camaraderie among colleagues who share common goal: delivering exceptional experiences customers partners alike. By joining this team you become part network dedicated not only upholding legacy but also shaping future industry through responsible ethical practices continuous improvement.

What's next:

If you are ready to take your career in public relations communications to new heights within the world of luxury beauty we invite you explore this unique opportunity further!

Apply today by clicking on the link provided—your next rewarding challenge awaits!