Senior Marketing Manager, Luxury

A leading luxury brand seeks a Senior Marketing Manager to lead its Watch & Fine Jewellery marketing strategy in Taiwan, strengthening brand desirability and deepening high-value client relationships.

The role drives sustainable business growth through integrated marketing initiatives, elevated customer experiences, and strategic market development.

Key responsibilities:

• Develop and lead annual marketing strategies aligned with global brand direction, translating market insights and commercial priorities into initiatives that strengthen brand positioning and drive growth
• Analyse market trends, competitor activities, consumer behaviour, and customer segmentation to identify growth opportunities and inform marketing decisions
• Lead client development strategies and personalised omnichannel journeys, enhancing clienteling, customer loyalty, and engagement across boutique and digital touchpoints
• Oversee the execution of integrated campaigns, advertising, PR, events, product launches, retail activations, and visual merchandising initiatives in line with luxury brand standards
• Manage annual marketing and advertising budgets, monitor expenditure, and evaluate campaign and event effectiveness through relevant KPIs and ROI analysis
• Partner with Global, Regional, and Local teams across Retail, Communications, PR, Events, VM, Finance, and Product to deliver cohesive marketing initiatives and exceptional client experiences
• Lead, coach, and develop the Marketing team, establishing clear objectives and fostering a collaborative, accountable, and client-centric working culture

Candidate profile:

Mandatory requirements

• University degree or above, preferably with an MBA or a specialisation in Marketing
• At least 8 years’ experience in brand management or marketing roles
• Strong knowledge of brand management, strategic marketing planning, and performance analysis
• Proven ability to translate market trends and customer behaviour into actionable consumer insights
• Strong leadership, coaching, interpersonal, and stakeholder management skills
• Good command of both English and Chinese, with effective written and verbal communication abilities
• Ability to navigate matrix organisations, manage competing priorities, and perform effectively under pressure

Preferred qualifications

• Marketing experience within the luxury, cosmetics, or consumer goods industries
• Exposure to integrated marketing campaigns, high-end client engagement, and omnichannel customer experiences

About this company:

An established organisation in the luxury goods industry with a strong emphasis on exceptional craftsmanship, brand development, and elevated client experiences. Its internationally connected and collaborative structure brings together global, regional, and local teams to strengthen brand positioning and deliver consistent customer experiences across markets.

Keywords: Senior Marketing Manager, Luxury Brand Management, Integrated Marketing Strategy, Client Relationship Management, Omnichannel Marketing

What’s next:

Ready to shape the marketing direction of a prestigious luxury brand? Strengthen brand desirability, elevate client experiences, and drive sustainable growth in Taiwan's luxury market.

Apply now to take the next step in your marketing leadership career!