Senior Marketing Manager, FMCG

A leading global FMCG company seeks a Senior Marketing Manager in Taiwan to shape brand strategy, accelerate portfolio growth and turn consumer-focused marketing into measurable commercial impact.

Join a multinational company where you can lead high-impact marketing strategies, influence cross-functional teams and develop the next generation of marketing talent.

Key responsibilities:

• Shape annual marketing strategies that strengthen brand awareness, expand market penetration and drive sales growth
• Lead marketing investment and budgets, allocating resources across campaigns to maximise ROI
• Drive end-to-end campaigns, setting clear milestones, monitoring progress and proactively managing risks
• Influence cross-functional execution with Marketing, Sales, Trade Marketing and agency partners to bring plans from strategy through to last-mile activation
• Partner with regional marketing teams on innovation and communication initiatives supporting long-term portfolio growth
• Turn marketing strategy into market impact, ensuring campaigns are effectively executed across channels and touchpoints
• Lead and develop a marketing team, coaching team members and building capabilities to support their growth and performance

Candidate profile:

• Bachelor’s degree in Marketing, Business, Communications or a related field
• 10+ years’ marketing experience, ideally within FMCG and multinational companies
• Proven people management experience
• Strong strategic thinking with a track record of effective execution
• Experience managing multiple product portfolios and marketing initiatives
• Strong analytical, project management and stakeholder management skills
• Creative and innovative mindset with strong interpersonal skills

About this company:

A global FMCG company with a diverse portfolio of trusted consumer brands is focused on sustainable growth, bold innovation and creating positive impact for people and communities. Join a purpose-led, collaborative environment where ambition goes hand in hand with doing good, giving you the opportunity to grow brands while contributing to a more sustainable future.

Keywords: Senior Marketing Manager, FMCG Marketing, Brand Strategy, Portfolio Management, Consumer Marketing

What’s next:

If you’re ready to lead brand strategy, influence growth and develop a high-performing marketing team, apply now!