Brand Manager

This is an exceptional opportunity for you to shape the future of beloved consumer brands by developing and executing comprehensive strategies that drive business growth, market share, and brand equity. You will be empowered to lead integrated marketing campaigns, collaborate with cross-functional teams, and translate market insights into actionable plans that make a real impact.

What you'll do:

• Develop and execute comprehensive brand strategies and Integrated Commercial Plans (ICP) designed to drive sustainable business growth, increase market share, and enhance overall brand equity within the competitive landscape.
• Identify both short- and long-term business opportunities by leveraging deep consumer insights, analysing emerging market trends, and conducting thorough business analysis to inform strategic direction.
• Lead the planning and execution of integrated marketing campaigns across digital platforms, traditional media channels, and Key Opinion Leader (KOL) partnerships to strengthen brand awareness and foster meaningful consumer engagement.
• Collaborate closely with external agencies to ensure impactful, consistent brand communications are delivered across all touchpoints, maintaining alignment with core brand values.
• Design effective promotional programmes and activation plans that support sales growth objectives while working hand-in-hand with commercial teams to optimise promotional effectiveness and demand planning processes.
• Analyse consumer behaviour, shopper patterns, competitor activities, and broader market data to uncover growth opportunities as well as potential business risks; translate these insights into actionable recommendations for strategic decision-making.
• Manage PFME investments alongside overall marketing budgets with a focus on maximising business impact while upholding compliance standards and operational excellence throughout all initiatives.
• Partner with Sales, Trade Marketing, Supply Chain, Consumer Insights, and other key stakeholders to deliver on shared business objectives through seamless cross-functional collaboration.
• Support the successful launch of Innovation & Renovation (I&R) projects by driving execution excellence across functions and ensuring timely delivery of new product initiatives.

What you bring:

• Demonstrated experience in developing and executing holistic brand strategies within fast-moving consumer goods or related industries is highly desirable for this position.
• Proven ability to analyse complex consumer insights, market trends, and business data in order to identify actionable growth opportunities or mitigate potential risks effectively.
• Strong track record of leading integrated marketing campaigns across digital platforms, traditional media outlets, or KOL channels while ensuring consistent messaging aligned with brand values.
• Excellent communication skills are essential for collaborating with agencies as well as internal stakeholders across various functions such as Sales or Supply Chain.
• Experience designing promotional programmes or activation plans that successfully drive sales growth while supporting overarching business objectives is preferred.
• Solid understanding of budget management principles including PFME investment optimisation coupled with a commitment to operational excellence throughout all marketing activities.
• Ability to work collaboratively within cross-functional teams—demonstrating empathy, dependability, and a willingness to share knowledge for collective achievement.
• Familiarity with launching Innovation & Renovation (I&R) projects or similar initiatives requiring strong project management capabilities would be advantageous.
• A passion for building positive relationships both internally among colleagues and externally with partners or consumers sets you apart as an ideal candidate.