Brand Manager, F&B

An exciting opportunity is available for a Brand Manager within the FMCG sector in Taipei.

This role is ideal for a marketing professional with strong experience in product development, consumer insight, and integrated marketing strategy who thrives in a collaborative and fast-paced environment. You will play a key role in driving brand growth, leading product launches, and delivering impactful campaigns supported by data-driven decision-making.

Key responsibilities:

Drive brand growth and product performance through strategic planning, consumer-focused campaigns, and cross-functional collaboration.

• Lead Individual Meal product portfolio strategies and emerging single-serve platforms to drive business growth and market performance
• Manage new product development and promotional planning, including product concepts, pricing strategies, volume forecasting, promotional mechanics, and P&L analysis
• Collaborate cross-functionally with Operations, Supply Chain, Finance, and IT teams to ensure successful execution of product launches and campaigns
• Monitor sales performance through regular tracking, campaign evaluations, and disciplined timeline management across all promotions and launches
• Drive consumer insight and market intelligence initiatives by analysing customer behaviour, consumption trends, competitor activity, pricing, and promotional strategies within the QSR industry
• Leverage CRM, PK App, and transactional data to improve member engagement, increase customer frequency, and support data-driven marketing programmes
• Conduct and manage consumer research activities, including focus group discussions, concept testing, quantitative surveys, and insight analysis to support strategic decision-making
• Develop and execute integrated marketing communication strategies, overseeing creative development, media planning, PR activities, digital assets, POSM production, and campaign performance tracking

Candidate profile:

Bring strong FMCG marketing expertise, analytical thinking, and collaborative leadership to deliver impactful brand and business results.

• Bachelor’s degree in Marketing or a related discipline is required; MBA qualification is preferred
• Minimum six years of experience in marketing within the FMCG industry, with exposure to product or business development initiatives
• Proven track record of delivering high-growth results and consistently achieving or exceeding business objectives and performance targets
• Strong project management capabilities with the ability to manage multiple priorities, work under pressure, and meet tight deadlines effectively
• Excellent strategic thinking, analytical, presentation, communication, organisational, and time management skills
• Positive, self-motivated, and adaptable mindset with strong teamwork, responsiveness, and a strong sense of urgency in fast-paced environments
• Proficient in analysing qualitative and quantitative research data, fluent in English communication and presentations, and highly skilled in Microsoft Excel, Word, and PowerPoint

About the company:

This organisation is recognised for its strong presence within FMCG industry and its commitment to employee growth, collaboration, and innovation. The company fosters an inclusive and supportive workplace where knowledge sharing, flexibility, and continuous learning are highly encouraged.

Keywords: product development, consumer insight, brand communication, marketing strategy, cross-functional collaboration

What's next:

If you are ready to take the next step in your marketing career and contribute to an innovative brand in Taiwan, apply now!