(Assistant) Brand Manager - FMCG

Our client is on the hunt for a passionate and dedicated Assistant Brand Manager to join their team in Taipei. This role offers an exciting opportunity to be part of a company that is committed to making a meaningful impact on lives through quality food and beverage products. They are looking for someone who can captivate and enchant target customers, establish compelling brand identities, and drive exceptional brand performance. If you have a passion for food and an entrepreneurial spirit, this role could be your next career move.

Key Responsibilities:

• Participate in the development of annual marketing plans and operational plans.
• Execute brand communication strategies across various channels including digital, media, chef association, forum, seminar, demo and KOL.
• Identify suitable promotion programs and materials to support sales activation.
• Ensure forecast accuracy.
• Collect and consolidate regular market intelligence, competitor analysis, consumer insights, shopper behaviour, and market share data.
• Work with stakeholders to support brand decisions.
• Control PFME operations.

Key Requirements:

• Minimum 6 years of brand marketing experience at a Brand/Product Manager equivalent level.
• Solid experience in managing ATL & BTL brand marketing campaigns.
• Ability to conduct research and analyze data.
• Excellent communication skills.
• Strong teamwork skills.
• Results-driven attitude.