Marketing Manager (Discrete)

About the Company Our client is a global semiconductor company seeking a Regional Marketing Manager to drive product growth and market development across its power semiconductor portfolio. Based in Taipei, this role will work closely with regional Sales, Field Application Engineering, and global product teams to strengthen customer engagement, support design-in opportunities, and align regional business strategies with global product objectives. The ideal candidate combines technical knowledge of power semiconductors with commercial acumen, market analysis capabilities, and experience in regional product marketing.

Key Responsibilities

• Develop and execute regional marketing strategies for power semiconductor products, with a focus on market development, customer engagement, and revenue growth.

• Collaborate with Sales and Field Application Engineering teams to identify opportunities and support customer projects from initial evaluation through design-in and mass production.

• Develop regional pricing strategies, evaluate special pricing requests, and manage product margins in line with business objectives.

• Gather customer requirements, market intelligence, competitor information, and technology trends to support product positioning and roadmap planning.

• Work with global product management and business units to communicate regional market needs and contribute to future product development strategies.

• Deliver product training and develop technical marketing materials for internal teams, distributors, and customers.

• Coordinate demand forecasting for new product launches with Sales, Marketing, and relevant operational teams.

• Analyse market opportunities, competitive positioning, and business potential to support regional planning and investment decisions.

• Maintain regular communication with global headquarters to align regional initiatives with overall business priorities.

• Represent the product portfolio at customer meetings, industry events, and technical workshops to strengthen market awareness and customer engagement.

Requirements

• Bachelor’s degree or above in Electrical Engineering, Electronics Engineering, Business, or a related discipline.

• Experience in semiconductor product marketing, regional marketing, product management, or a related commercial role.

• Familiarity with power semiconductor products, particularly MOSFETs, Power Discrete, or related power electronics solutions.

• Ability to interpret technical product specifications and understand their relevance to customer applications.

• Experience in pricing strategy, margin management, market analysis, or commercial planning.

• Strong analytical skills, with the ability to assess market opportunities, competitor positioning, and business performance.

• Experience working with Sales, FAE, product management, distributors, or end customers to support design-in activities.

• Ability to develop product presentations, technical training materials, and marketing content for different audiences.

• Strong communication and stakeholder management skills, with the ability to collaborate across regional and global teams.

• Good written and spoken English for regular communication with international stakeholders.

Experience with wide-bandgap semiconductors, including SiC or GaN, and familiarity with market sizing, demand forecasting, or product roadmap planning would be advantageous.

The Opportunity

This role offers the opportunity to combine technical understanding and commercial strategy to drive growth in the power semiconductor market.

Working across regional customers and global product teams, you will contribute to product positioning, pricing decisions, market development, and new product opportunities while building strong relationships across the semiconductor ecosystem.

What's Next

If you have experience in semiconductor marketing and a strong unders