Sr. Marketing Manager
A leading global semiconductor company is seeking a Senior Technical Marketing Manager to join its Hsinchu team. This role offers the opportunity to bridge engineering and commercial teams while driving the strategy and development of next-generation power management semiconductor solutions. You will work closely with R&D, product, and customer-facing teams to translate market requirements into competitive products and support customers throughout the product lifecycle. The organisation is recognised for its collaborative engineering culture, global exposure, and commitment to innovation. This is an excellent opportunity for an experienced technical marketing professional who enjoys combining technical expertise with customer engagement and product strategy.
What you'll do
As a Senior Technical Marketing Manager, you will play a key role in shaping product strategy and supporting the successful development of advanced power semiconductor solutions. Working across engineering, applications, product marketing, and business teams, you will gather market insights, define product requirements, and support customer engagements from early evaluation through production.
You will be responsible for translating customer needs into product strategies while ensuring close alignment across multiple internal functions. Success in this role requires strong technical knowledge, excellent communication skills, and the ability to work effectively with both internal stakeholders and external customers.
Key responsibilities include:
- Define product specifications by analysing customer requirements, emerging applications, and market trends.
- Drive product planning and technical marketing activities throughout the product lifecycle, from concept development to production.
- Act as the primary technical interface between engineering teams and strategic customers.
- Work closely with IC Design, Process, Product Engineering, and Applications teams to develop competitive semiconductor solutions.
- Support customer design activities by partnering with application engineers to resolve system integration and product performance challenges.
- Coordinate cross-functional communication to ensure alignment between technical development and business objectives.
- Collaborate with engineering teams to improve product performance, efficiency, and overall customer experience.
- Develop technical presentations and product materials for customer meetings, design reviews, and business discussions.
- Gather customer feedback and market intelligence to influence future product roadmaps.
- Build strong relationships with key customers and internal stakeholders to support long-term business growth.
What you bring
The successful candidate will possess a strong background in power electronics or semiconductor technologies, combined with extensive experience in technical marketing, applications engineering, or product development. You are comfortable communicating with both engineering teams and customers, and enjoy influencing product direction through technical expertise and market insight.
You should have:
- Master's degree or above in Electrical Engineering, Electronics, Physics, or a related discipline.
- At least 10 years of experience in technical marketing, applications engineering, product engineering, or IC design within the semiconductor industry.
- Strong knowledge of power management ICs, power conversion technologies, or related semiconductor products.
- Solid understanding of power electronics, power architecture, or system-level design.
- Experience supporting customer projects from product evaluation through design-in and production.
- Excellent communication and presentation skills, with the ability to explain complex technical concepts to both technical and commercial audiences.
- Proven experience working with cross-functional teams including design, product engineering, manufacturing, applications, and marketing.
- Strong analytical skills with the ability to understand market trends and translate them into product strategies.
- Customer-oriented mindset with experience supporting strategic accounts.
- Fluency in English with the ability to collaborate in an international environment.
What sets this company apart
This global semiconductor company is committed to developing innovative technologies while fostering a collaborative and supportive working environment. Employees have the opportunity to work with experienced engineering teams on cutting-edge semiconductor products serving a wide range of applications across global markets.
The company encourages continuous learning, cross-functional collaboration, and professional development, offering employees the opportunity to expand both their technical expertise and business perspective within an international organisation.
What's next?
If you are passionate about power semiconductor technologies and enjoy combining technical expertise with product strategy and customer engagement, we encourage you to apply.
Apply today by clicking on the link provided.
About the job
Contract Type: Perm
Specialism: Marketing
Focus: B2B Product/Vertical/Technical Marketing
Industry: Marketing
Salary: Negotiable
Workplace Type: On-site
Experience Level: Associate
Location: Hsinchu City
FULL_TIMEJob Reference: SN255Y-ECC8E995
Date posted: 10 August 2026
Consultant: Joanne Chen
taipei marketing/b2b-product-vertical-technical-marketing-jobs 2026-08-10 2026-10-09 marketing Hsinchu City TW Robert Walters https://www.robertwalters.com.tw https://www.robertwalters.com.tw/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true