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Product Marketing (Power Module)

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Overview A global electronics manufacturer is seeking a Product Marketing Specialist to support its Power Module portfolio. This role sits at the intersection of engineering, marketing, and field application, working closely with R&D, product engineering, FAEs, and sales teams across Asia, Europe, and the US. You will support product planning, pricing strategy, new product introduction, and market analysis to ensure competitive positioning and successful product launches.

Key Responsibilities

  • Develop training materials and product documentation to support new product launches and portfolio updates

  • Work with sales and FAEs to promote power module solutions aligned with customer applications

  • Analyse product cost, pricing, and margin structures; define competitive pricing strategies

  • Support new product introduction (NPI) processes, including NPBA documentation and cross-team reviews

  • Act as a technical and commercial point of contact for customer inquiries related to product data and positioning

  • Collaborate with R&D and product engineering teams to define product roadmaps and field strategies

  • Conduct global competitive and market analysis to support new product planning

  • Create marketing collateral such as product catalogues, comparison tables, and sales tools

  • Coordinate across regions to ensure consistent product messaging and positioning

Qualifications

  • 3+ years of experience in Product Engineering or Field Application Engineering within the electronics industry

  • Solid understanding of power module products and related applications

  • Experience in competitive analysis, pricing evaluation,

About the job

Contract Type: Perm

Specialism: Marketing

Focus: B2B Product/Vertical/Technical Marketing

Industry: Engineering

Salary: Negotiable

Workplace Type: On-site

Experience Level: Associate

Location: Taipei

Job Reference: BSLVMJ-139FF65F

Date posted: 18 June 2026

Consultant: Joanne Chen

Phone number: +8862 8758 0795

joanne.chen@robertwalters.com.tw

Joanne Chen

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