Marketing Manager

A leading healthcare organisation seeks a Marketing Manager in Taiwan to drive market development, portfolio strategy, and sustainable business growth through data-led marketing.

Key Responsibilities:

• Own strategic marketing, brand, go-to-market, and market development plans across assigned therapies, products, and segments
• Analyse treatment trends, customer journeys, unmet needs, reimbursement, policy, and competitive intelligence to identify growth opportunities and mitigate risks
• Lead product positioning, value propositions, messaging, branding, sales tools, HCP education, and integrated online/offline campaigns to drive therapy awareness and patient engagement
• Leverage CRM, digital analytics, dashboards, market research, and AI-enabled tools to optimise segmentation, campaigns, content, customer engagement, and business decisions
• Translate healthcare policy, reimbursement, pricing, and access developments into account strategies and actionable recommendations, ensuring effective field execution
• Partner with Sales, Medical, Government Affairs, Regulatory, Finance, Supply Chain, and regional teams while engaging KOLs, societies, patient groups, hospitals, and government stakeholders to advance market adoption

Candidate profile:

• 8–10 years’ experience in healthcare, medical device, pharmaceutical, or related industries, including 3+ years managing people
• Bachelor’s degree in business, marketing, pharmacy, science, healthcare, or related field; MBA or equivalent preferred
• Hands-on experience or strong interest in AI-enabled tools for marketing effectiveness, content, customer engagement, productivity, and performance optimisation
• Strong understanding of therapy-based markets, hospital decision-making, reimbursement, market access, and healthcare policy dynamics
• Proven commercial acumen, results orientation, ownership, execution excellence, and collaboration across cross-functional teams; experience in therapy development, KOL management, patient programmes, or policy initiatives preferred
• Fluent English with experience engaging regional/global teams and external stakeholders; regional or global exposure is highly valued

About this company:

A leading healthcare organisation in Taiwan is advancing patient care through innovative therapies, products, and services while embracing digital and AI-driven transformation. It offers a collaborative, inclusive environment with strong learning opportunities, empowering employees to grow their expertise and make a meaningful impact across the healthcare ecosystem.

Keywords: Healthcare Marketing Strategy, Market Access & Reimbursement, Product & Portfolio Strategy, Digital & AI Marketing, Stakeholder & KOL Engagement

What’s next:

Shape the future of healthcare marketing by turning market insights into growth and better patient outcomes. Apply now!