Brand & Product Strategy Manager

A leading medical devices organisation seeks a Brand & Product Strategy Manager in Taiwan to drive global brand strategy, optimise the product portfolio, and accelerate commercial growth in advanced wound care.

Key responsibilities:

• Define and execute global brand strategy, positioning, and long-term growth initiatives to strengthen leadership in the advanced wound care market
• Own global product portfolio strategy and lifecycle management, developing data-driven roadmaps that drive innovation, profitability, and sustainable growth
• Lead end-to-end product commercialisation, delivering successful product launches and maximising the value of existing product portfolios
• Develop and execute integrated commercial strategies across hospital, distributor, and retail pharmacy channels to expand market reach and accelerate revenue growth
• Identify and capture international business development opportunities, strengthening the brand's presence across global markets
• Lead, mentor, and inspire a high-performing team to achieve business targets while fostering a culture of collaboration, accountability, and continuous improvement
• Partner with Sales, Medical Affairs, Regulatory Affairs, and global cross-functional stakeholders to align strategy, drive execution, and deliver commercial excellence

Candidate profile:

• 10+ years' product marketing or brand marketing experience within multinational healthcare, medical device, or pharmaceutical organisations
• Proven expertise in global brand strategy, product portfolio management, product launches, and commercial strategy within regulated healthcare environments
• Strong understanding of hospital, distributor, and retail pharmacy channels, with a track record of international market expansion and commercial growth
• Demonstrated strengths in people leadership, cross-functional collaboration, stakeholder management, and strategic communication across global teams
• Preferred experience in advanced wound care, medical devices, or pharmaceutical products, with the ability to drive growth in competitive markets

About the company:

A leading global innovator in advanced healthcare and specialty materials develops high-value solutions that improve patient outcomes and everyday life through continuous innovation. Employees enjoy a collaborative, international environment with opportunities to shape global products, drive strategic growth, and build long-term careers.

Keywords: global brand strategy, product portfolio management, product marketing manager, medical device marketing, commercial strategy

What’s next:

Shape the future of advanced wound care by leading global brand strategy and product innovation. Apply now!