Brand Manager

An exciting opportunity has arisen for a Brand Manager to join a globally recognised organisation in Taiwan to shape and execute impactful brand strategies that drive market share and elevate brand presence across diverse channels.

Key responsibilities:

As a Brand Manager based in Taipei, you will play a pivotal role in developing and executing comprehensive brand plans that align with business objectives and market trends

Brand Strategy & Planning

• Lead development and execution of functionally aligned brand plans, driving strategic positioning, performance, and market share growth through short- and long-term initiatives
• Support and execute Integrated Commercial Planning (ICP) to align cross-functional priorities and strengthen commercial performance

Brand Communication & Activation

• Execute integrated brand communication strategies with agency partners to strengthen brand awareness across digital channels, media platforms, and KOL collaborations

Promotional Activities

• Drive sales activation through effective promotional programs and materials while supporting accurate demand forecasting

Market Intelligence & Analysis

• Analyse market intelligence, including competitor activity, consumer insights, and market share trends to support brand strategy
• Collaborate with stakeholders to deliver actionable insights and inform data-driven brand decisions

Budget & Operational Management

• Manage PFME investments aligned with business priorities and brand objectives
• Ensure operational control, budget optimisation, and compliance

Innovation & Cross-Functional Collaboration

• Partner cross-functionally to deliver timely innovation launches and achieve business growth targets

Candidate profile:

To excel as a Brand Manager in this role, you should have substantial experience within brand management or related fields such as marketing or sales—ideally gained from multinational or FMCG settings.

• Bachelor’s degree in Marketing, Business, or related discipline, with 6+ years’ experience in brand management, marketing, trade marketing, or sales
• Proven background in FMCG or multinational environments, with experience operating within matrix organisations and cross-functional business structures
• Strong expertise in brand building, consumer insights, market strategy, and commercial decision-making with solid business acumen
• Strategic, results-driven professional with strong analytical thinking, stakeholder management, and execution capabilities
• Excellent communication and presentation skills in written and spoken English and Chinese; knowledge of food nutrition is an advantage
• Candidates with relevant but less experience may be considered for Assistant Brand Manager level

About the company:

A well-established FMCG company known for focusing on product quality, innovation, and meeting evolving consumer needs. The organisation emphasises responsible business practices, strong market execution, and continuous improvement to maintain competitiveness across multiple product categories in a dynamic retail environment.

Keywords: branding, strategy, marketing, activation, innovation, analytics, FMCG

What's next:

If you are ready to take the next step in your career journey as a Brand Manager in Taipei, apply now!