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Brand General Manager, Luxury

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A global luxury brand is seeking a Brand General Manager to lead operations, drive growth, and uphold brand excellence. You’ll oversee a talented team, execute market strategies, and ensure a premium client experience. The role offers impact, flexibility, and growth within a collaborative environment.

What you'll do:

  • Develop and implement comprehensive local market strategies that drive sustainable business growth while enhancing brand equity in alignment with global directives.
  • Monitor industry trends, identify emerging risks and opportunities, and adapt business plans proactively to maintain a competitive advantage in the luxury sector.
  • Drive top-line revenue by overseeing sales performance, managing key account relationships, and implementing effective client acquisition strategies tailored to high-value clientele.
  • Ensure operational excellence across all points of sale—including boutiques and partner locations—by optimising inventory management, merchandising, and compliance with internal policies as well as legal requirements.
  • Champion a client-centric culture by setting service standards that exceed expectations, cultivating long-term loyalty among clients through personalised experiences.
  • Represent the brand at regional events, partnerships, and public engagements to reinforce its reputation for excellence and authenticity within the luxury market.
  • Recruit, mentor, and retain top talent across sales, operations, and back-office functions while fostering an environment of accountability, shared goals, and continuous improvement.
  • Conduct regular coaching sessions, performance evaluations, and succession planning activities to ensure team members are supported in their career progression.
  • Collaborate closely with cross-functional teams locally and internationally to ensure seamless execution of marketing campaigns, product launches, and other key initiatives.
  • Oversee financial planning processes including budgeting, P&L management, forecasting, and reporting to ensure commercial objectives are consistently met.


What you bring:

  • Minimum 8–10 years’ proven experience in senior management roles within luxury or premium consumer goods sectors is required for this position.
  • Demonstrated expertise in retail operations combined with a successful track record of driving business results through effective leadership.
  • Deep understanding of luxury market dynamics including customer behaviour patterns and best-in-class clienteling practices is essential.
  • Strong financial acumen encompassing budgeting processes, profit-and-loss oversight, forecasting accuracy, and detailed reporting capabilities.
  • Exceptional interpersonal skills enabling you to build trust-based relationships both internally with teams and externally with discerning clients.
  • Outstanding communication abilities allowing you to represent the brand eloquently at public events or during high-stakes negotiations.
  • Capacity to manage ambiguity effectively while operating within environments characterised by high standards for quality service delivery.
  • Multilingual proficiency—especially English, French, Mandarin or Arabic—is highly advantageous for engaging diverse stakeholders across international markets.
  • Experience working with multicultural teams or exposure to international markets is preferred as it enhances your ability to navigate complex organisational structures.
  • A genuine passion for the luxury industry coupled with deep appreciation for craftsmanship ensures alignment with core brand values.

Contract Type: Perm

Specialism: Sales

Focus: General Management

Industry: Retail

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Director

Location: Taipei

Job Reference: UJN1WM-2C707EFB

Date posted: 12 August 2025

Consultant: Chuan Chang