Assistant Brand Manager

An exciting opportunity has arisen for an Assistant Brand Manager to join a well-established organisation in Taipei, where your passion for brand development and marketing will be nurtured within a supportive and inclusive environment. This role offers you the chance to play a pivotal part in shaping new products, driving impactful marketing campaigns, and supporting the growth of a respected brand.

What you'll do:

As an Assistant Brand Manager, you will immerse yourself in every aspect of product development, from initial research through to launch. Your day-to-day responsibilities will involve collaborating with various teams to gather consumer insights, translating these into actionable plans that guide new product introductions. You will be instrumental in designing marketing strategies that resonate with target audiences while supporting broader business goals. By planning channel activities and promotional campaigns, you will help elevate the brand’s presence in competitive markets. Success in this role comes from your ability to connect with others, share ideas openly, and remain responsive to changing market dynamics—all within a nurturing environment that values your contributions.

• Participate actively in the development of new products by conducting thorough market research and consumer insight surveys, ensuring that all product plans are informed by real-world data and customer feedback.
• Collaborate with cross-functional teams to create detailed product development plans that align with overall brand objectives and market trends.
• Develop innovative product marketing strategies and execute targeted campaigns designed to drive brand growth while maintaining sensitivity to consumer preferences.
• Assist in managing the brand’s identity and strategy implementation, working closely with senior managers to achieve profit-and-loss targets as well as increase market share.
• Plan channel activities across various platforms, coordinating promotional campaigns that boost sales performance and enhance brand visibility within key markets.
• Monitor campaign effectiveness using appropriate metrics, providing regular feedback and recommendations for continuous improvement.
• Support the creation of engaging content for digital channels, ensuring consistency with brand messaging and values.
• Work together with external partners such as agencies or vendors to ensure seamless execution of marketing initiatives.
• Contribute ideas during brainstorming sessions, sharing insights gained from research and consumer interactions to inform future strategies.
• Maintain up-to-date knowledge of industry trends, competitor activity, and emerging technologies relevant to brand management.

What you bring:

You bring a collaborative spirit when working on product development projects, thriving in environments where teamwork is valued. Experience with marketing strategy design or campaign execution is essential; you know how to translate business objectives into creative solutions that engage consumers. Familiarity with brand management processes helps you support strategic goals related to profitability and market expansion. You are comfortable planning multi-channel activities and promotional events while keeping track of their effectiveness through analytics. Strong written communication allows you to craft compelling content for digital platforms. Working with external partners comes naturally thanks to your dependable nature. Your enthusiasm for sharing ideas makes you a valued member of any team discussion. Staying current on industry developments ensures your approach remains fresh yet considerate of established best practices.

• Demonstrated experience in conducting market research or consumer insight surveys within a commercial setting, showing an understanding of how data informs strategic decisions.
• Proven ability to collaborate effectively with cross-functional teams on product development projects, displaying strong interpersonal skills.
• Experience developing or executing marketing strategies or campaigns aimed at driving brand growth or increasing visibility.
• Familiarity with brand management principles including strategy implementation towards achieving P&L objectives or expanding market share.
• Competence in planning channel activities or promotional events across multiple platforms, demonstrating organisational skills and attention to detail.
• Ability to monitor campaign performance using relevant metrics or analytics tools, offering constructive feedback for improvement.
• Excellent written communication skills for creating engaging content aligned with brand messaging across digital channels.
• Comfortable working alongside external partners such as agencies or vendors on joint marketing initiatives.
• Enthusiastic about sharing ideas during team meetings or brainstorming sessions, contributing positively to group discussions.
• Up-to-date awareness of industry trends or competitor activity relevant to branding or marketing.