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【E-commerce】Product Director

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A leading brand is seeking a Product Director to shape the future of both consumer and brand/distributor experiences. This pivotal role offers you the opportunity to lead an established product management team, drive the strategy and execution for a B2C platform, and collaborate closely with B2B teams to ensure seamless integration across all touchpoints

Keywords: Product Director, B2C E-Commerce, Product Strategy, Market Trend, Leadership, Data-driven

What you'll do:

As Product Director, you will be at the heart of shaping an integrated e-commerce ecosystem that serves both consumers and business partners. Your day-to-day will involve steering a skilled team through complex challenges—balancing strategic vision with hands-on execution. You’ll work closely with C-level executives to chart out ambitious roadmaps while fostering a culture of collaboration across departments. By deeply analysing user behaviour across multiple markets (with a focus on US e-commerce), you’ll adapt proven strategies for local relevance. Your ability to interpret data will empower you to spot opportunities others might miss, while your technical fluency ensures productive dialogue with engineering teams. Success in this role means delivering measurable improvements in user satisfaction and business outcomes by harmonising consumer journeys with brand objectives.

  • Take full ownership of the B2C e-commerce platform’s product strategy and annual roadmap planning, collaborating with executive leadership to define priorities and direction.
  • Lead and nurture the product management team by establishing effective workflows, demand management processes, and robust cross-departmental collaboration models.
  • Gain a comprehensive understanding of the end-to-end consumer experience—from traffic acquisition through conversion, transaction completion, subscription models, to after-sales service—and continuously optimise each stage.
  • Be accountable for core product metrics such as revenue, conversion rates, and user retention, demonstrating strong commercial awareness and P&L responsibility.
  • Continuously monitor market trends and competitive dynamics using your own methodologies, transforming insights into actionable product initiatives that keep the platform ahead of industry shifts.
  • Collaborate closely with the B2B distribution platform team to ensure consistency between consumer-facing decisions and brand/distributor operational logic.
  • Integrate supply-side insights from brands into B2C strategies by understanding their needs and pain points on the platform.
  • Drive synergy between both sides of the ecosystem so that improvements in consumer experience also enhance brand operational efficiency.
  • Apply technical acumen to assess feasibility and cost-effectiveness of new ideas, making informed trade-offs in partnership with engineering teams rather than simply passing down requirements.
  • Utilise data analysis tools to identify anomalies or emerging trends within large datasets, translating findings into meaningful product decisions.

What you bring:

To excel as Product Director, you bring extensive hands-on experience guiding diverse teams through every phase of product development—from ideation through launch and ongoing optimisation. Your background includes not only setting strategic direction but also being responsible for critical business outcomes like revenue growth or improved retention. You have honed your instincts by studying mature e-commerce ecosystems (especially in the US), allowing you to anticipate market shifts before they become mainstream trends. Your analytical mindset enables you to extract valuable insights from complex data sets using advanced tools such as SQL or Google Analytics. You are adept at balancing commercial goals with technical realities thanks to your close collaboration with engineering colleagues. Additionally, your communication style fosters trust across departments—whether presenting bold visions to senior stakeholders or aligning cross-functional teams behind shared objectives. Experience navigating high-growth settings or specialised verticals like pet care further enhances your ability to deliver results in this dynamic environment.

  • Mandatory Skills: Over eight years’ experience in product management with at least three years managing teams of five or more in a direct reporting structure (not just mentorship).
  • Mandatory Skills: Demonstrated track record of leading product strategy development and annual roadmap planning beyond mere execution responsibilities.
  • Mandatory Skills: Proven experience building products from inception through MVP validation to scalable growth cycles.
  • Mandatory Skills: Direct accountability for product revenue or other key commercial metrics such as conversion rates or retention.
  • Mandatory Skills: In-depth knowledge of US e-commerce market operations—including competitive landscapes and user behaviours—and ability to translate these insights into local strategies.
  • Mandatory Skills: Familiarity with marketplace or transactional products; clear understanding of end-to-end flows from traffic generation through fulfilment.
  • Mandatory Skills: Advanced data-driven decision-making skills; proficiency with SQL, Google Analytics or equivalent analytics tools for extracting actionable insights from complex datasets.
  • Mandatory Skills: Ongoing interest in technology trends; ability to evaluate technical feasibility and costs when considering new features or enhancements.
  • Nice to Have: Experience working within Japanese e-commerce markets or other Asian high-trust environments, bringing nuanced understanding of regional consumer psychology.
  • Nice to Have: Background in B2B platforms or marketplace supply-side products; familiarity with multi-sided relationships among brands, distributors, and retailers.
  • Nice to Have: Basic grasp of software architecture concepts enabling effective communication with engineering teams during technical discussions.
  • Nice to Have: Domain expertise in pet industry or consumer goods e-commerce sectors is highly valued.
  • Nice to Have: Experience thriving in fast-growth environments where revenues scale rapidly or teams expand quickly.
  • Nice to Have: Exceptional presentation and persuasion skills for upward management and cross-functional communication around product vision.

What sets this company apart:

This organisation stands out as a trailblazer in building interconnected digital commerce platforms that serve both consumers and business partners at scale. With a mission rooted in creating seamless experiences across B2C and B2B channels, it offers an environment where innovation is encouraged and every voice matters. The company values flexibility—empowering its leaders not only to shape strategy but also influence how teams collaborate across functions. Here you’ll find a supportive network committed to professional growth through knowledge sharing, training opportunities, and exposure to cutting-edge technologies. The workplace culture emphasises inclusivity, open communication, and mutual respect—ensuring everyone feels welcome regardless of background. By joining this forward-thinking team in Taipei’s vibrant tech scene, you’ll have access to resources that enable you to experiment boldly while making tangible impacts on millions of users’ lives. If you’re looking for a place where your expertise can drive real change—and where personal development goes hand-in-hand with organisational success—this is an ideal next step for your career journey.

What's next:

If you are ready to take on this influential role shaping tomorrow’s e-commerce landscape, we encourage you to explore this unique opportunity today!

Apply today by clicking on the link provided—your next career-defining challenge awaits.

Contract Type: Perm

Specialism: Software

Focus: Product/Project Management

Industry: Retail

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Taipei

Job Reference: VBV55V-4D9A676C

Date posted: 1 April 2026

Consultant: Howard Wang