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【Crypto Company】Product Marketing Manager

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Our client is seeking an experienced Product Marketing Manager to join their dynamic team. This role offers the unique opportunity to build a worldwide brand from Taiwan and communicate their brand story to millions of users globally. The successful candidate will be part of a fast-growing start-up, founded by software veterans and funded by top venture capitalists, Skype co-founders, and the Taiwanese government. This role provides an exciting chance to participate in the global fintech and blockchain movement, working in an English-speaking workplace that mirrors a Silicon Valley-like environment.

What you'll do:

As a Product Marketing Manager, you will play a pivotal role in shaping our client's product vision and executing strategic marketing initiatives. You will work closely with various teams to conduct product launches, gather market intelligence, segment target customer groups, and evangelise the product's value proposition. Your responsibilities will also include integrating product launch strategies with overall marketing activities, developing effective sales tools, and taking full ownership of product launch planning. This role offers an exciting opportunity to make a significant impact within a fast-paced fintech environment.

  • Collaborate closely with key team leaders to develop a strategic-level product vision and service scenarios.
  • Conduct product launches to internal sales and marketing teams, highlighting how the product meets the needs of end-users.
  • Gather and track information, including market intelligence, competitor information, industry research, and customer needs analysis.
  • Classify and segment the target customer groups, determining the initial core positioning and unique selling points of the product.
  • Evangelize the value proposition of the product to the business expansion and sales teams.
  • Maintain close communication and collaboration with the marketing team.
  • Integrate the company’s product launch strategy with overall marketing activities to accelerate the generation of sales leads and demand.
  • Develop sales tools to enhance the efficiency of frontline teams.
  • Take full responsibility for the planning of product launches.

What you bring:

The ideal Product Marketing Manager will bring a wealth of experience in the Finance or Fintech sector, with specific expertise in the crypto/blockchain-related industry. You will have advanced English fluency and a strong understanding of tools or methods required for visually expressing marketing content. Your excellent verbal and written communication skills, coupled with your ability to deliver compelling speeches and presentations, will set you apart. Furthermore, your strong cross-departmental communication skills will enable you to collaborate effectively with various teams within the organisation.

  • BA/BS degree or equivalent is required.
  • At least 5 years' experience in software product marketing.
  • Crypto/blockchain-related industry (e.g., crypto exchange, P2P, wallet, stablecoins) is nice to have.
  • Advanced English fluency is mandatory.
  • Understanding of tools or methods required for visually expressing marketing content is crucial.
  • Excellent verbal and written communication skills with attention to detail are needed.
  • Extensive experience in delivering speeches and conducting demo presentations is required.
  • Strong cross-departmental communication skills are essential.

What sets this company apart:

Our client offers an exciting opportunity to be part of a fast-growing start-up that is making waves in the fintech and blockchain industry. Founded by software veterans and backed by top venture capitalists, Skype co-founders, and the Taiwanese government, they provide a dynamic, fast-paced work environment that encourages innovation and collaboration. With a commitment to fostering an inclusive culture and providing opportunities for growth and development, this is a fantastic opportunity to contribute to a company that is truly changing the world.

Keywords: Marketing, Product Management, Fintech, Blockchain, Crypto

Contract Type: FULL_TIME

Specialism: Software

Focus: Product & Project Management

Industry: IT

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Taipei

Job Reference: F0CH74-520B1F55

Date posted: 26 June 2024

Consultant: Dammy Liu

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