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Business Analyst - CM

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Our client is seeking a Business Analyst (Marketing) to drive omnichannel marketing integration, customer segmentation, and data-driven campaign performance analysis. This role will focus on managing marketing automation systems, optimizing marketing processes, and delivering actionable insights through data visualization.

What You’ll Do

  • Generate marketing lists and manage O2O (online-to-offline) channel integration.
  • Analyze customer behavior and preferences to identify target audiences.
  • Track and evaluate campaign responses and marketing effectiveness by customer segments.
  • Design and develop data visualization dashboards to support marketing insights.
  • Streamline and manage marketing workflows for enhanced efficiency.

What You’ll Bring

  • Proficiency with data-driven marketing platforms (Marketing Automation, Unica, CDP, DMP) and experience in system planning, implementation, and maintenance.
  • 5+ years of experience in project management, including stakeholder engagement, requirements gathering, and cross-functional coordination.
  • Proven experience in managing cross-channel integration projects.
  • 5+ years of experience in team leadership and collaboration.
  • Strong communication skills and the ability to identify business opportunities.

What Sets This Company Apart

Join a dynamic team where data-driven marketing innovation shapes customer engagement strategies. The company offers a collaborative environment and opportunities to lead impactful marketing initiatives.

What’s Next

Interested in transforming data into actionable marketing strategies? Apply now to make a meaningful impact on customer engagement and business growth!

Contract Type: FULL_TIME

Specialism: Software

Focus: Data & AI

Industry: IT

Salary: TWD1,000,000 - TWD1,500,000 per annum

Workplace Type: On-site

Experience Level: Associate

Location: Taipei

Job Reference: U3OM5G-379E631B

Date posted: 16 January 2025

Consultant: Annie Yang

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