Brand GM, Retail

A leading Retail brand is seeking a Brand General Manager in Taipei to drive retail and omnichannel growth. You will turn brand strategy into sales results, owning revenue, pricing, promotions, assortment, and marketing execution. The company offers a collaborative, inclusive culture, supports career development, and provides flexible working arrangements for strong work–life balance.

What you'll do:

• Take full ownership of delivering brand sales targets, driving revenue growth, and achieving margin objectives through effective commercial strategies.
• Analyse sales performance data, customer insights, and market trends to develop actionable plans that enhance overall business outcomes.
• Develop and execute comprehensive pricing, promotional, and trade strategies aimed at maximising sell-through across all channels.
• Translate overarching brand strategy into commercially effective marketing initiatives and retail executions that resonate with customers.
• Lead seasonal planning and campaign management efforts designed to increase store traffic, conversion rates, and average basket size.
• Ensure robust in-store and online brand representation by partnering closely with Retail Operations and E-commerce teams for seamless execution.
• Collaborate with Buying and Merchandising teams on product assortment decisions, range planning, and lifecycle management to optimise SKU performance.
• Support new product launches by setting clear sales targets and developing detailed execution plans that drive successful market entry.
• Manage underperforming products proactively by implementing targeted interventions based on performance analysis.
• Lead sales-focused marketing campaigns—including digital activations, CRM initiatives, in-store events, and promotions—while managing budgets for maximum ROI.

What you bring:

• Demonstrated ability to drive commercial outcomes through collaborative teamwork across diverse functions including Sales, Trade Marketing, Merchandising, Retail Operations and E-commerce.
• Proven track record of delivering sustained sales growth via strategic brand management initiatives within retail industry.
• Deep understanding of retail KPIs such as sell-through rates, gross margin optimisation, conversion metrics, stock turn efficiency, and campaign-driven sales uplift.
• Advanced analytical skills enabling you to interpret complex data sets for forecasting purposes as well as post-campaign reviews.
• Exceptional stakeholder management capabilities with a focus on building dependable relationships that facilitate aligned execution of business priorities.
• Experience designing and executing pricing strategies alongside promotional activities tailored for both physical stores and online channels.
• Ability to lead cross-functional teams in planning seasonal campaigns that drive customer engagement while increasing average basket size.
• Expertise in product assortment planning including lifecycle management of SKUs to maximise profitability while addressing underperformance swiftly.
• Bachelor’s degree in Marketing, Business Administration or related discipline coupled with 5–8 years’ experience in consumer brands or retail sectors.
• Commitment to continuous learning demonstrated by participation in training programmes aimed at enhancing industry knowledge.