The eBusiness Lead drives digital commerce and omni-channel growth, focusing on pure player performance, commercial execution, and seamless online–offline integration. The role manages key e-commerce customers, business performance, digital shelf excellence, and omni-channel activation. The ideal candidate is commercially driven, data-savvy, and skilled in leading cross-functional initiatives.

What you'll do:

• Lead the development and execution of the company’s digital commerce and omni-channel strategy, ensuring all initiatives are insight-led and focused on measurable commercial outcomes.

• Act as a key member of the country leadership team, contributing to overall business planning, forecasting, and strategic decision-making.

• Oversee the end-to-end performance of pure players and major e-commerce partners, including revenue planning, demand forecasting, commercial negotiations, and performance optimization.

• Drive digital shelf excellence by ensuring best-in-class content, search performance, ratings & reviews, and platform visibility across all online channels.

• Conduct detailed performance assessments using shopper insights, customer analytics, and competitive benchmarking to inform strategic and commercial decisions.

• Own commercial execution across online channels, including pricing frameworks, promotional plans, onsite media investment, and joint business planning with key platforms.

• Lead omni-channel activation by aligning online and offline commercial strategies, ensuring consistent assortment, pricing, and customer experience across the full shopper journey.

• Manage operational performance in collaboration with supply chain teams to maintain strong availability, accurate forecasting, and high service levels for e-commerce partners.

• Partner cross-functionally with marketing, commercial, finance, category, and supply teams to deliver integrated digital and omni-channel plans.

• Build and maintain strong relationships with key e-commerce partners, driving collaborative growth initiatives and long-term strategic alignment.

• Monitor digital KPIs including conversion, share of search, profitability, media ROI, and campaign effectiveness, adjusting tactics to maximize business impact.

• Support data-driven decision-making by championing analytics tools, dashboards, and business review routines.

• Mentor and guide team members (where applicable), fostering a culture of agility, collaboration, accountability, and continuous improvement.

What you bring:

• A bachelor’s degree in Business, Marketing, E-Commerce, Digital Management, or a related field; a master’s degree is an advantage.

• 8–10+ years of progressive experience in e-commerce, digital business, commercial roles, or omni-channel environments, with at least 3+ years in a senior or lead capacity.

• Demonstrated success managing pure players or major e-commerce customers, with a strong track record of delivering commercial growth and profitability.

• Proven ability to collaborate effectively across functions such as sales, supply chain, finance, marketing, and analytics within matrixed or regional/global structures.

• Strong analytical skills with a data-driven mindset, capable of translating insights into actionable strategies that drive performance.

• Excellent communication and stakeholder management skills, with the ability to influence and build alignment across diverse internal and external groups.

• Experience working within both B2B2C and B2C digital models, enabling versatility across different commercial and channel environments.

• A strong commercial acumen demonstrated by driving sustainable growth through optimized pricing, promotional planning, and customer investment strategies.

• Experience managing omni-channel or multi-market go-to-market strategies, including integrated campaign execution and customer experience alignment.

• Comfort working in fast-paced, high-growth, or rapidly evolving environments that require agility, problem solving, and the ability to navigate ambiguity.