【Tech Start-up】Digital Marketing Specialist

Our client is seeking a Digital Marketing Specialist to join their dynamic team in Taiwan. This role offers an exciting opportunity to independently operate, manage and optimise various digital advertisements, plan website content, and create engaging ad materials. Your excellent data analysis skills will be crucial in providing concrete data reports and optimisation suggestions. If you are enthusiastic about learning and absorbing new knowledge, this could be the perfect role for you.

What you'll do:

As a Digital Marketing Specialist, you will play a pivotal role in shaping the company's online presence. You will have the autonomy to manage various digital advertisements across platforms like Meta, Google, LinkedIn etc., ensuring they are optimised for maximum impact. Your knack for creating compelling ad materials will directly contribute to improving our ad click-through rates and conversion rates. Leveraging your strong analytical skills, you'll delve deep into website traffic patterns and ad performance metrics, providing valuable insights that drive strategic decisions. Additionally, you'll take charge of our official YouTube channel, crafting engaging video content that bolsters our brand image.

• Independently operate, manage and optimise various digital advertisements including Meta, Google, LinkedIn etc.
• Assist in planning website content and collaborate with designers to produce landing pages.
• Conceptualise creative and eye-catching ad materials and copies to improve ad click-through rates and conversion rates.
• Perform in-depth analysis of website traffic and ad effectiveness, provide specific data reports and suggest optimisations.
• Manage official YouTube channel, plan content strategy and assist in producing video content to enhance brand image and reach.
• Ensure accurate and effective tracking of key data and events in digital advertising through familiarity with Google Analytics and Google Tag Manager.

What you bring:

The ideal candidate for this Digital Marketing Specialist role brings a wealth of experience in managing digital advertisements. With at least 2 years under your belt, you're adept at evaluating campaign performance through data analysis, adjusting strategies as needed for optimal results. Your exceptional communication skills enable you to work effectively across departments, solving problems as they arise. Above all else, your proactive attitude sets you apart - you're always eager to learn new things and take on responsibilities.

• Minimum 2 years of experience in operating digital advertisements; experience in B2B companies is a plus.
• Strong data analysis skills with the ability to evaluate benefits through numbers and adjust delivery strategies.
• Excellent written and verbal communication skills with the ability to effectively collaborate with different departments and solve problems.
• Proactive attitude with a strong sense of responsibility; enthusiasm for learning and absorbing new knowledge.

What sets this company apart:

Our client is an innovative provider of monthly cloud-based business communication products. Offering more flexibility and numerous advantages over traditional telecommunications, they have already accumulated over two thousand corporate clients in Taiwan alone. They are not only expanding their business in Taiwan but also planning to extend their market to other Asian countries. This is a fantastic opportunity to join a company that is at the forefront of its industry, offering a dynamic work environment and the chance to be part of their growth story.