【Digital product】B2B Marketing Manager

Salary: Competitive and based on experience Location: Taiwan Keywords: Digital Marketing, Lead Generation, Campaign Management, B2B * Pioneer and leader in the digital vouchers market * Opportunity to set digital priorities for the business * Report directly to the Marketing Director

What you'll do:

As a B2B Marketing Manager, you will be at the forefront of setting digital priorities for our client's business. Your role will involve building an annual digital marketing plan that identifies the latest trends in the industry. You will optimize the use of various digital tools including Marketing Automation to enhance customer experience across multiple channels. Your responsibilities also include measuring and reporting on the performance of all digital marketing campaigns while challenging their effectiveness based on ROI and KPIs. You will work closely with the Sales team to monitor and analyze the health of marketing contribution to the sales pipeline & conversion.

What you bring:

The ideal candidate for this B2B Marketing Manager position brings a wealth of experience in Digital Marketing or B2B marketing, with a minimum of 8 years in the field. You have a solid educational background in Marketing or Business Administration and have proven experience leading & optimizing SEO, SEA, paid search, paid social, marketing automation, email & display. Your strong analytical skills and data-driven thinking set you apart from others. You are experienced in optimizing landing pages, user funnels and running A/B tests. Your excellent communication & leadership skills will be key to your success in this role.

What sets this company apart:

Our client is a pioneer and leader in the digital product market, with a strong presence in both incentives & reward, and Employee Benefit segments. They have experienced rapid growth over the last several years marked by an increase in the number of verticals, diverse business models, increased business volumes & revenue, and a burgeoning workforce. This is an exciting opportunity to join a company that values execution and always looks to have positive impacts with their actions.

What's next:

Ready to take on this exciting challenge? Apply now!